How to have more patients find us, like us, trust us and promote us
👉 Understand the decision-making process
Christian explained that knowing your patients’ decision-making process is all about understanding human behavior, attracting the right people and mastering the process of bringing people on board.
👉 Show patients why they should choose you
Even when a patient understands that a good dentist and dental treatment can improve their health and wellbeing, how do they know to choose you? Why is your treatment better than treatment somewhere else? Christian highlighted the importance of Emotional Dentistry: everything we need to do from the moment they walk through our door in terms of appointments, ambiance and psychological strategies.
👉 Turn your patients into fans
Even when patients do treatment with us, they are not necessarily fans. How can we change this? Christian believes this is to do with the ‘wow effect’. From our website to case acceptance to their treatment, we must learn and implement strategies to make them forget about their old dental experience and realize that modern dentistry can be completely different. Modern consumers aren’t only looking for good dentistry, they are looking for great experiences; everywhere they go, they are used to being surprised with positive experiences.
He explained that this is not just about the clinical experience, it’s also about the non-clinical experience, hospitality, truly taking care of people and exceeding their expectations at every step of the journey. Every business owner should look at the strategies that make patients become fans.
👉 Empower your patients to go from fans to promoters
We all have those patients who really embrace their sense of belonging to our office and are proud to share our services and our work with those around them. Christian believes that to do this, we must exceed expectations from the moment patients step through our door, mastering both sides of the process by delivering high-quality clinical work and care, but also high quality in everything else. It’s about moving away from ordinary to become extraordinary, away from daily and towards life-changing – and understanding how technology can help us to do this.