DSD Residency Tip #3: Explore the modern definition of branding
When you think about branding, what comes to mind is probably the classic definition: your logo, the name of your company or the name of your clinic.
But for us, branding is something much more subtle: it’s the sensation that you and your team generate in your customers every single minute, day after day. Put simply, your dental brand is not what you think it is: it’s what your patients think it is!
Instead of being static, branding is something that is dynamic and constantly changing for better or for worse every single time your patients visit you. So how exactly do you work on this type of branding?
Improving your branding means focusing on everything that you do in your clinic that can impact how your patients feel about you, your team, your services, and the outcome of visiting your clinic. This means taking into account every little detail that can contribute to creating the overall experience for your possible patients.