DSD Residency Tip #6: Embrace the fact that you deserve to promote yourself
At DSD Residency 1 courses, Christian Coachman explores the fact that when we offer excellent, ethical dentistry for our patients, we deserve to promote our work without feeling guilty about it.
Here are just 4 reasons why he believes dentists deserve more credit:
Reason 1:We transform lives
There are very few professions that can change lives, systemically and emotionally, like we do.
Reason 2: It’s expensive to be good at what you do
Dentistry is an incredibly expensive career. To become a great dentist, we invest a huge amount of time and money in our professional development and also the systems, equipment and decor in our offices.
Reason 3:It’s difficult to be a good dentist
It’s extremely challenging to gain the whole skill set required to be a good dentist. If you are, you need to value it!
Reason 4:Dentistry is a stressful profession
Simple fact: dentistry is often ranked as one of the most stressful professions on earth.
For all these reasons and more, we deserve to change society’s perception of our profession and promote our work. When we maintain ethics above everything else, then we can feel comfortable selling dentistry.
It’s what we call ethical dentistry, ethical case acceptance or ethical marketing. Christian refers to this as the ‘ethical test’:
- Become a very good dentist
- Make sure what you are offering is always the best, long term, for the patient
…and only then…
3. Promote yourself
As a great dentist, you deserve more credit for what you offer. We want to empower you to accept that you have the right to feel comfortable expressing what you can do.