As a dentist, do you feel comfortable promoting yourself and your skills to your patients?
If you answered ‘yes’, you are among the few who do!
Dentists often tell us they feel very uncomfortable when having to talk about themselves to patients because they don’t see it as being part of dentistry, but rather marketing and sales. They are hesitant to come across as selling themselves and even ‘pushy’. After all, as healthcare professionals, our top priority is and should always be our patient’s health and wellbeing.
And there’s a lot to consider when it comes to promoting yourself as a dentist. We need to be ethical, elegant, subtle, and effective. We need to learn how to engage with our patients in a way that will help them to make better decisions for themselves. Is it any wonder we don’t always know where to start?
"We need to learn how to engage with our patients in a way that will help them to make better decisions for themselves."
DSD Residency Tip #6: Embrace the fact that you deserve to promote yourself
At DSD Residency 1 courses, Christian Coachman explores the fact that when we offer excellent, ethical dentistry for our patients, we deserve to promote our work without feeling guilty about it.
Here are just 4 reasons why he believes dentists deserve more credit:
Reason 1:We transform lives
There are very few professions that can change lives, systemically and emotionally, like we do.
Reason 2: It’s expensive to be good at what you do
Dentistry is an incredibly expensive career. To become a great dentist, we invest a huge amount of time and money in our professional development and also the systems, equipment and decor in our offices.
Reason 3:It’s difficult to be a good dentist
It’s extremely challenging to gain the whole skill set required to be a good dentist. If you are, you need to value it!
Reason 4:Dentistry is a stressful profession
Simple fact: dentistry is often ranked as one of the most stressful professions on earth.
For all these reasons and more, we deserve to change society’s perception of our profession and promote our work. When we maintain ethics above everything else, then we can feel comfortable selling dentistry.
It’s what we call ethical dentistry, ethical case acceptance or ethical marketing. Christian refers to this as the ‘ethical test’:
- Become a very good dentist
- Make sure what you are offering is always the best, long term, for the patient
…and only then…
3. Promote yourself
As a great dentist, you deserve more credit for what you offer. We want to empower you to accept that you have the right to feel comfortable expressing what you can do.
"As a great dentist, you deserve more credit for what you offer."
Listen to Christian’s thoughts on this topic here👇
Learn how to show patients the value of what you do at DSD Residency
At DSD Residency 1 courses, Christian Coachman talks about a comprehensive dental office model that is good for dentistry AND good for business.
This includes strategies to encourage your current and potential patients to see and appreciate your value as a great dentist.
If you would like to learn all Christian Coachman’s tips for success with comprehensive dentistry, schedule a call with our team to learn more about our DSD Residency 1 courses taking place in exciting locations worldwide in 2022 and beyond.