FREE GUIDE

The Essential Starter Guide to Building AI That Actually Works in Your Practice

The Dental Practice AI Starter Guide PDF cover

10 AI roles, the prerequisites for each, and a decision matrix for where to start, so you can build your first specialist this week, not next quarter.

PDF 14 pages ~10 min read

Built from the methodology Brendon Macdonald uses to run 65 AI specialists daily as CEO of DSD.

FREE GUIDE

The Dental Practice AI Starter Guide: 10 Roles to Build, Where to Begin

Built from the methodology Brendon Macdonald uses to run 65 AI specialists daily as CEO of DSD. The exact starting point for dental practice owners who want AI that works for their practice, not against it. Enter your details below to download instantly.

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What AI tools do you currently use?*

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General-purpose AI (ChatGPT, Claude, Gemini, Copilot, etc.) Clinical imaging AI (Overjet, Pearl, VideaHealth, Diagnocat, etc.) Smile design AI (Smilecloud, 3Shape Smile Design, etc.) Aligner planning software (ClinCheck, ClearPilot, SureSmile, etc.) AI scribes / documentation (Bola AI, Denti.AI, etc.) Practice management AI (CareStack, Adit, etc.) Other (please specify) I don't currently use AI tools

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Yes! Send me Case Acceptance strategies, DSD event invites and practice growth tips

WHAT'S INSIDE

Everything You Need to Build Your First AI Specialist

The 4 C's Prompt Framework

The four-part structure that turns any AI conversation from generic to useful. Context, content, command, constraints. Apply it once and the difference is immediate.

The BRIEF Methodology

How to turn a one-off chat into a permanent specialist that knows your practice. The acronym works the same way on Claude, ChatGPT, and Gemini.

10 AI Roles, One Page Each

What each specialist does, the problem it solves, who in your team benefits, the prerequisites to build it, and a starter prompt you can copy this afternoon.

The Where-to-Start Decision Matrix

Match your practice's weakest system to the right first specialist. Cuts decision paralysis from ten roles to one.

HIPAA Bright Lines for Patient Data

What's safe to use, what never goes in, and where the BAA-protected enterprise path sits today. Honest about the limits, not vague.

The Build Order, Not Just the List

Why the Identity Builder comes first, what builds on top of it, and why most practices don't need to build all ten, just the right one.

“

Most operators don't have an AI problem. They have a thinking problem that AI keeps making louder.

– Brendon Macdonald, CEO of DSD Digital Smile Design

WHO IS THIS FOR

This Guide Is Built For You If...

Practice Owner / Principal Dentist

You're making every business decision alone, after a full day in the chair. You want structured AI thinking partners, not more software to manage and not more vendors to brief.

Office / Operations Manager

You see where the practice depends on someone remembering. You want a clear way to build systems that run without one person holding everything together.

Digital-Forward Clinician

You've already experimented with Claude or ChatGPT. You want to go from impressive demos to AI that actually knows your practice and works the way you do.

Treatment Coordinator / Patient-Facing Lead

You handle the conversations that decide whether cases get accepted or fall through. You want AI that makes case prep faster and patient communication clearer, not more generic.

CREATED BY

Brendon Macdonald

CEO of DSD Digital Smile Design

This guide was created by Brendon Macdonald, CEO of DSD Digital Smile Design. Brendon runs 65 AI specialists daily as part of his work running DSD globally, the methodology in this guide is a compressed version of that working system, built specifically for dental practice owners who don't have time to learn AI from scratch.

AI specialists daily

Global

Dental community

Since 2007

DSD pioneering digital workflows

FAQ

Common Questions

Is this really free? What's the catch?

Yes, the guide is free. The catch is that we'd like to keep talking with you afterwards. You'll get a short email sequence over the next few weeks with practical follow-ups (the first BRIEF you should write, the Lens framework worked through, a working example of one of Brendon's own specialists). You can unsubscribe at any point. If you want to go deeper, Brendon's full course is the natural next step, but it's a soft offer, most readers stay on the free track and that's fine.

Do I need a paid AI tool to use this guide?

Yes, but a basic paid plan is enough. Claude Pro, ChatGPT Plus, or Gemini Advanced (each around $20/month) all support the BRIEF structure the guide teaches. The free tiers don't have persistent project memory, which is what makes a "specialist" possible. The guide tells you exactly what to set up.

I'm experienced with AI. Will this guide give me anything new?

If you're already running multiple specialists with full BRIEFs and a working knowledge base across your team, you're past the level this guide teaches. If you're using Claude or ChatGPT regularly but every chat starts from scratch, you'll find the BRIEF methodology and the Where-to-Start matrix immediately useful.

How is my information used?

Your email enrols you in DSD's communications and the AI Starter Guide nurture sequence. We don't sell or share your data. Full details are in our privacy policy, linked from the form. You can unsubscribe at any point with one click.