founder & CEO
founder & CEO
"DSD seeks to present to the public a new face of dentistry;
more human, emotional and artistic, further enhancing our
noble profession in society. After all, there are not many things
in this life as important as a healthy, natural, confident
and beautiful smile!"- Christian Coachman
Combining his advanced skills, experience and technology solutions, he pioneered the Digital Smile Design methodology and founded Digital Smile Design company (DSD). Since its inception, thousands of dentists worldwide have attended DSD courses and workshops, such as the renowned DSD Residency program.
He is the developer of worldwide well-known concepts as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation and Digital Smile Donator.
He regularly consults for dental industry companies, developing products, implementing concepts and marketing strategies, as such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology.
He has lectured and published internationally in the fields of esthetic and digital dentistry, dental photography, oral rehabilitation, dental ceramics, implants and communication strategies and marketing in Dentistry.
As a smile designer you have to be able to see the big picture but also the importance of the smallest detail.
Dr Christian Coachman is a Brazilian sixth generation dentist; in 2019 his family line has worked in dentistry for 170 years, as verified by Guinness World Records. Not only did he qualify as a dentist from the most recognized dental school in Latin America, the University of São Paulo Dental School in 2002, he has a double degree, having also graduated from the same institution as a dental laboratory technician in 1995.