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Explore the world of Digital Smile Design. Read our story and meet the team. For DSD members, get exclusive access to resources and content to grow your dental clinic.

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With a range of DSD solutions, we have the right choice for your dental clinic. Do it yourself with the user-friendly DSD Hands On App; find out more about outsourcing your cases to the DSD Planning Center and Lab; or discover how to become a DSD Clinic.

Our Founder

Christian Coachman
founder & CEO

"DSD seeks to present to the public a new face of dentistry;
more human, emotional and artistic, further enhancing our
noble profession in society. After all, there are not many things
in this life as important as a healthy, natural, confident
and beautiful smile!"- Christian Coachman

Well-known for

Combining his advanced skills, experience and technology solutions, he pioneered the Digital Smile Design methodology and founded Digital Smile Design company (DSD). Since its inception, thousands of dentists worldwide have attended DSD courses and workshops, such as the renowned DSD Residency program.

He is the developer of worldwide well-known concepts as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation and Digital Smile Donator.

He regularly consults for dental industry companies, developing products, implementing concepts and marketing strategies, as such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology.

He has lectured and published internationally in the fields of esthetic and digital dentistry, dental photography, oral rehabilitation, dental ceramics, implants and communication strategies and marketing in Dentistry.

"Dentistry requires a unique combination of skills"Christian Coachman

As a smile designer you have to be able to see the big picture but also the importance of the smallest detail.

Career
  • Dr. Christian Coachman graduated in Dental Technology in 1995 and in Dentistry at the University of São Paulo/Brazil in 2002. He is a member and former president of the Brazilian Academy of Esthetic Dentistry and a member of the European and American Academy of Esthetic Dentistry, becoming the only dentist member of 3 of the most important esthetic dentistry academies in the world.
  • In 2004, Dr. Coachman was invited by Drs. Goldstein, Garber, and Salama, to join Team Atlanta as the Head Ceramist of their laboratory – a position he held for 5 years.
  • Dr. Coachman has worked with some of the world’s most renowned dentists, such as Eric Van Dooren (Belgium), Galip Gurel (Turkey), Mauro Fradeani (Italy), Nitzan Bichacho (Israel), Andrea Ricci (Italy), Mario Groisman (Brazil) and Marcelo Calamita (Brazil).
  • He is the developer of well known, worldwide concepts such as Digital Smile Design, Pink Hybrid Implant Restoration, Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation and Digital Smile Donator.
  • He is the Director of the DSD Residency program, providing continuing education courses for dental professionals all over the world.
  • In 2017, Dr Coachman became an adjunct professor of the Restorative Department at University of Pennsylvania School of Dental Medicine and, in 2018, coordinator of the Digital Dentistry Post Grad Program at University UniAvan in Balneário Camboriú, SC, Brazil.
  • He is founder and CEO of the DSD-Digital Smile Design company.
  • Dr Coachman also works as a consultant for dental companies and offices, develops dentistry-related products, and implements concepts and marketing strategies, such as the Facially-driven Digital Orthodontic Workflow developed in collaboration with Invisalign®, Align® Technology.
  • He is one of the most renowned speakers in the international dental lecturing circuit and has published internationally in the fields of esthetic and digital dentistry, oral rehabilitation, innovation and trends, communication and marketing strategies in dentistry.
The Coachman Tradition

Dr Christian Coachman is a Brazilian sixth generation dentist; in 2019 his family line has worked in dentistry for 170 years, as verified by Guinness World Records. Not only did he qualify as a dentist from the most recognized dental school in Latin America, the University of São Paulo Dental School in 2002, he has a double degree, having also graduated from the same institution as a dental laboratory technician in 1995.

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