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Explore DSD World

Explore the world of Digital Smile Design. Read our story and meet the team. For DSD members, get exclusive access to resources and content to grow your dental clinic.

Find the right DSD course for you and your clinical team. Access online education with DSD On Demand, or join us in person for intensive residency courses and special events.

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With a range of DSD solutions, we have the right choice for your dental clinic. Do it yourself with the user-friendly DSD App; find out more about outsourcing your cases to the DSD Planning Center and Lab; or discover how to become a DSD Clinic.

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BRAND GUIDELINES

December 2019

The goal

Elevate the brand experience and formalize the visual language
GOAL ICONS OPTIMISATION
optimisation

Designed and made using the most recent ideas and methods

GOAL ICONS COHESION
cohesion

Being in close agreement and working well together, so that the brand usage scenarios can exist or be combined without problems.

GOAL ICONS DIGITALLY MINDED
digitally minded

Designed to fulfill all the standards required by the new technologies

Brand Mark PlanSame vision, refreshed appearance

cohesion planTHE BRAND HIERARCHY - The Four rules

we want

Elevate the brand experience

BRAN MOOD
BRAND COLOURS Primary Colours
BRAND COLOURS Secondary colours
BRAND COLOURS Accent colours

MAIN BRAND COLOUR SCIENCE

DSD LOGO COLOURS TITANIUM GREY

DSD LOGO COLOURS LUNAR GREY

DSD LOGO COLOURS CLAY GREY

DSD LOGO COLOURS VOLCANIC GREY

DSD LOGO COLOURS CHAMPAGNE

DSD LOGO COLOURS COACHMAN RED

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THE VISUAL LANGUAGE
The brand hierarchy - the four rulesDSD Companies / Divisions

DSD Education Sub-Brands

Tier Status & Strategic Alliances

DSD PRODUCTS & SUB-BRANDS