We amalgamated the two individual logos in order to create a singular brand for Digital Smile Design.
The bracket now matches the thickness of the DSD letters. This ‘DSD’ font remains Turkish Microgramma as we believe the ‘DSD’ is a strong brand mark. To dismiss this would ‘in our opinion’ be bad practice as this brand works and has many years of recognition.
The key changes are the inclusion of the brackets and also the subtext below now changes to ‘Gotham’ font. Aside from this font coming from the patient brand, it is actually much more legible at smaller sizes making this version of the logo more practical when it comes to different uses such as web or mobile UX experiences.