Lecture 1 of 5
The Ethical Foundation of Case Acceptance
It's easier to sell the wrong dentistry than to do the right dentistry. In this session, Dr. Christian Coachman challenges the industry's obsession with marketing (Pre-Purchase) and clinical skills (Post-Purchase). He introduces the "Apple Store Concept" — the idea that your growth depends entirely on the "Purchase Moment" (the First & Second Appointment).
The Missing Piece: While this video gives you the Vision for an ethical practice, vision alone cannot close a case. You need a defense strategy, psychological tools, and automated systems to back it up.Next Step
Don't just watch the philosophy. Build the practice.
This session covers the Theory of the Purchase Moment. Join Christian live in Miami to build the Execution Plan.
Explore the Case Acceptance Mastery Event