Case Acceptance Mastery by Digital Smile Design & Christian Coachman
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Here's what you need to know about this course

CC

The cycle keeping you from reaching your full practice potential

You became a dentist to change lives, not to pitch. This core conflict creates a cycle of discomfort, patient hesitation, and lost revenue that quietly drains your passion. Let's break it down.

1

You avoid "selling"

You became a dentist to heal, not to pitch. You feel too "salesy", which makes you uncomfortable when presenting the treatment plan and your fees.

2
🚶

Patients leave uncertain

Without confidence or urgency, patients walk away and you're losing $10-30K monthly in rejected cases and you're stuck at <$5,000/day production.

3

Revenue suffers

Your team chases scattered follow-ups and suffers from a lack of structure. Meaning acceptance of life-changing treatment plans is below 50%.

Join the waitlist for 2026/27 dates!
★★★★★
"Our acceptance rate for larger cases went from one per month to 5-6 per month. In the first 6 months using the DSD System, my practice achieved $512,441 in production from an investment of $20,700. 26 ROI"

Dr Miguel Casañas

2x Practice Owner, New York

Dr. Miguel Casañas, 2x Practice Owner from New York, wearing a checkered suit and smiling confidently with arms crossed

What's the promise

Join this 3-day immersive experience designed to take practices like yours to $10K+/day production in 3-6 months. You won't learn just theory — you'll walk away with a proven system used by 10,000+ dentists worldwide to achieve 80%+ case acceptance

Differentiate from your competitors

Build a brand that is differentiated through clinical AND operational excellence. This is where great dentistry really meets great business.

Break free from being the bottleneck

Escape the stress and burnout of doing everything yourself by implementing a system that runs without you. All while improving excellence at every patient touchpoint.

Turn one-time patients into referral engines

Create a self-sustaining growth system where your best marketing is the experience you deliver. Patients come to you already with a "yes" in mind.

Cut through the digital chaos

Eliminate the overwhelm of endless software and AI tools, by implementing only what actually impacts case acceptance and production, predictability.

Dr Karla Soto, orthodontist and owner of 3-operatory practice
"I was doing 65 Invisalign cases yearly. After implementing the DSD System, I did 120—I doubled my numbers."
70%
Increase in collections
2x
Case Volume
Dr Karla Soto
3-operatory Practice
What you'll learn

Christian Coachman has spent 16 years refining this system with our clients—a pragmatic workflow that helps you attract, close and delight patients like never before.

"The 7-steps DSD System For Practice Growth"

The DSD Case Acceptance System gives you:

Ethical case acceptance mastery

So patients say "yes" because they trust you and see the value, not because they feel pressured.

Financial confidence & predictable growth

Turning the most uncomfortable conversation in dentistry into your greatest competitive advantage.

Clarity in your market position

So you become THE clear choice in your location, not just another dentist in your area competing on price.

High-performing team systems

That execute your vision flawlessly without you being the bottleneck in every decision.

Patient experience blueprints

Creating "wow" moments at every touchpoint that generate referrals automatically.

AI and technology integration

Implementing only what actually works to streamline workflow and multiply results without complexity.

Results supported by 10,000+ practice transformations across 6 continents.

10-30X
ROI Within Year 1
FINANCIAL BREAKTHROUGH
The average participant could increase annual production by $120,000-$360,000 in the first 12 months.
5-6X
Increase in High-Value Cases
PRODUCTION TRANSFORMATION
Practices can expect to go from 1 high-ticket case per month to 5-6, when using the Emotional Dentistry framework.
80-90%
Case Acceptance Rates
CONVERSION MASTERY
Participants achieve industry-leading conversion rates using the proven system that's adopted by the whole practice team.

Case Acceptance Mastery

PROGRAM

DAY 1 – THURSDAY, APRIL 23RD

TOPIC OF THE DAY:
EXCEPTIONAL HUMAN CONNECTION
Intro - The Why
The art of making people bet on you Christian Coachman
Why patients say “I need to think about it”
4 buying styles: How patients decide on 20K cases José Bermejo
Your Natural Advantage Lindi Rigo
Your communication style vs. what they need to hear José Bermejo
The celling you can’t see: from dentist to practice CEO José Bermejo
Building the Interdisciplinary Practice: Case Acceptance for Ortho-Restorative & Beyond Karla Soto
SCHEDULE OVERVIEW
08:30 - 09:30 AMRegistration & Welcome Coffee
09:30 - 12:00 PMSession 1
12:00 - 01:00 PMLunch Break
01:00 - 03:30 PMSession 2
03:30 - 04:00 PMCoffee Break
04:00 - 06:30 PMSession 3
06:30 - 08:00 PMWELCOME DRINKS!!!

DAY 2 – FRIDAY, APRIL 24TH

TOPIC OF THE DAY:
SYSTEMS & APPLICATIONS
Why investing in the Purchase moment Christian Coachman
AI-powered thinking, content generator strategy Brendon Macdonald
Two engines & six steps
Engine 1: Lead generation, attraction, qualification & trust Brendon Macdonald
Engine 2: Database, activation, conversion, recovery & amplification Brendon Macdonald
Architecting case acceptance Jeremy Krell
1st-2nd appointment system Luken de Arbeloa
Augmented smile test-drive experience Luken de Arbeloa
SCHEDULE OVERVIEW
09:00 - 09:30 AMWelcome Coffee
09:30 - 12:00 PMSession 4
12:00 - 01:00 PMLunch Break
01:00 - 03:30 PMSession 5
03:30 - 04:00 PMCoffee Break
04:00 - 06:30 PMSession 6

DAY 3 – SATURDAY, APRIL 25TH

TOPIC OF THE DAY:
BUILD YOUR STORY & DEFEND YOUR PLAN
Growing Word of Mouth. The best way to grow Christian Coachman
Building from scratch Maria Cardenas
From 1st click to acceptance Andrea & Alessandro Agnini
Revision dentistry Miguel Stanley
The missing link between dentistry and longevity - A step-by-step approach to patient acceptance Miguel Stanley
Accepting airway David Alfi
Growing your Aligner business Bruno Gribel
Grow a wellness dentistry practice Katie To
Implementation bottlenecks and Next Steps Christian Coachman, Brendon Macdonald, and José Bermejo
SCHEDULE OVERVIEW
09:00 - 09:30 AMWelcome Coffee
09:30 - 12:00 PMSession 7
12:00 - 01:00 PMLunch Break
01:00 - 03:30 PMSession 8
03:30 - 04:00 PMCoffee Break
04:00 - 06:30 PMSession 9
THE EXPERIENCE

Change your Practice–
and your life

Join 400+ worldwide dentists learning the case acceptance system together.

Personalized attention

Overcome your unique challenges and create a plan for success with help from Christian Coachman and his team of experts.

Practical 7-step DSD system

Get a ready-to-implement workflow to sell and deliver higher-ticket treatments, from clinical excellence to patient acquisition and treatment acceptance.

Immersive experiences

This is not a passive event. You'll be fully engaged in interactive exercises and collaboration with other dentists and practice owners.

Empowering discoveries

Learn how to break the cycle of feeling 'salesy', the limiting beliefs that keep you stuck at case acceptance, and the patterns that prevent you from building the practice you envisioned.

Conference networking with attendees socializing
Conference audience in auditorium setting
Three conference attendees posing together
Large group photo of conference attendees
Attendees networking at conference venue

Who is Case Acceptance Mastery for?

This is for you if

  • Your daily production is <$10,000/day
  • You see <60 new patients/month
  • You're currently closing below 80% of $10K+ cases
  • You're losing $10-30K monthly in case / treatment rejection
  • Making less than $1M production / year
  • You want systematic, ethical growth

This is not for you if

  • Your daily production is >$10,000/day
  • You see >60 new patients/month
  • +80% of patients are saying yes to life-changing treatment plans
  • You don't want to have IOS or basic photo protocol
  • You're not willing to fix your workflow
  • You prefer improvised approaches

Learn from The Experts

Learn from Christian Coachman—the pioneer who revolutionized digital dentistry by inventing the Digital Smile Design approach—and his elite team of practitioners and speakers who've built thriving practices and businesses using these exact systems.

Secure your seat before it's gone!

Exclusive TIER 2 Price $4,000 → $3,200

ONLY 09 SEATS LEFT
AT THIS PRICE

Includes:

  • Exclusive inaugural event April 23-25, 2026 – speaker line-up and social activities are not guaranteed for future events.
  • Complete 3-day intensive training with Christian Coachman and expert faculty
  • Interactive workshops & live demonstrations
  • Social activities, meals & refreshments
  • 22 CE Credits
  • Implementation action plan
  • On-call support to implement the system in 1 patient case after the event
  • 1-year access to Case Acceptance Mastery online community ($3,000 value)
  • Networking with 400 like-minded practitioners
Sign up for waitlist for priority access

Your investment pays for itself with 1-2 additional cases accepted.

At $10-20K average case value and creating 2 cases more / month, you'll recapture $240,000 to $480,000 annually.

Continuing Education

Digital Smile Design is proud to offer Continuing Education (CE) Credits for our courses through our collaboration with Dental Academy USA, a PACE Approved organization affiliated with the Academy of General Dentistry (AGD) #420360. The AGD represents a prestigious community, dedicated to the support and advancement of general dentists, by providing valuable resources aimed at enhancing their practices and the quality of patient care.

Case Acceptance Mastery Sponsors

FAQs

Everything you need to know about the product and billing. Can't find the answer you're looking for? Please chat to our friendly team.

This isn't another motivational seminar or dental business workshop. You're learning directly from Christian Coachman—the creator of DSD—and practicing world-class experts, getting hands-on training with the actual tools, systems, and workflows used in top practices worldwide. Everything is clinically proven, immediately implementable, and designed specifically for comprehensive life-changing cases.

Whether you're a solo practitioner or run a group practice, whether you're doing 2 smile makeovers a year or 20, this system scales to your situation. The principles work regardless of your current case volume because they address the fundamental challenge every dentist faces: helping patients see and want the treatment they need.

Absolutely. The tools we will talk about are used by dentists daily. Many DSD course participants who considered themselves "not tech people" are now using these common tools and protocols daily with confidence.

Full attendance is required to get the complete system. The 3 days build on each other, so missing any day means missing critical pieces of the system.

No. While DSD revolutionized smile design, the principles apply to any comprehensive dental treatment—implants, full-mouth rehabilitation, orthodontics, complex restorative cases. This is about helping patients understand treatment value and make confident decisions, regardless of the specific procedures involved.

Yes! In fact, we encourage it. Bringing key team members—especially your treatment coordinator or office manager—dramatically accelerates implementation. They'll learn the same language and systems, ensuring everyone's aligned when you return to your practice.

Attend day 1. If you decide this system isn't right for your practice, request a full refund by 5pm that same day and we'll process it immediately, no questions asked. We're that confident this will transform your practice—but we also know it needs to be the right fit for you.