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Case Acceptance Mastery
Start your journey to 80%+ case acceptance. Implement the system 10,000+ dentists worldwide are using to grow their practices ethically.
See what it's really like inside the room
Upcoming courses
The cycle keeping you from reaching your full practice potential
You became a dentist to change lives, not to pitch. This core conflict creates a cycle of discomfort, patient hesitation, and lost revenue that quietly drains your passion. Let's break it down.
You avoid "selling"
You became a dentist to heal, not to pitch. You feel too "salesy", which makes you uncomfortable when presenting the treatment plan and your fees.
Patients leave uncertain
Without confidence or urgency, patients walk away and you're losing $10-30K monthly in rejected cases and you're stuck at <$5,000/day production.
Revenue suffers
Your team chases scattered follow-ups and suffers from a lack of structure. Meaning acceptance of life-changing treatment plans is below 50%.
"Our acceptance rate for larger cases went from one per month to 5-6 per month. In the first 6 months using the DSD System, my practice achieved $512,441 in production from an investment of $20,700. 26 ROI"
Dr Miguel Casañas
2x Practice Owner, New York
What's the promise
Join this 2-day immersive experience designed to take practices like yours to $10K+/day production in 3-6 months. You won't learn just theory — you'll walk away with a proven system used by 10,000+ dentists worldwide to achieve 80%+ case acceptance
Differentiate from your competitors
Build a brand that is differentiated through clinical AND operational excellence. This is where great dentistry really meets great business.
Break free from being the bottleneck
Escape the stress and burnout of doing everything yourself by implementing a system that runs without you. All while improving excellence at every patient touchpoint.
Turn one-time patients into referral engines
Create a self-sustaining growth system where your best marketing is the experience you deliver. Patients come to you already with a "yes" in mind.
Cut through the digital chaos
Eliminate the overwhelm of endless software and AI tools, by implementing only what impacts case acceptance and production, predictability.
"I was doing 65 Invisalign cases yearly. After implementing the DSD System, I did 120—I doubled my numbers."
Christian Coachman has spent 16 years refining this system with our clients—a pragmatic workflow that helps you attract, close and delight patients like never before.
"The 7-steps DSD System For Practice Growth"
The Purchase Moment
Where trust in the doctor, and the whole clinic experience, converts to treatment
The Avatar System
Understanding the ideal patient documentation to deliver predictably
Emotional Presentation
Storytelling that moves patients to "yes" without hesitation
Collaborative Planning
Interdisciplinary excellence through cloud communication
Guided Execution
Predictable outcomes through proven digital workflows
Agentic Integration
AI-powered practice optimization brings efficiency to the whole team
Sustainable Growth
Marketing systems that attract ideal patients, who are looking for life-changing treatment
The DSD Case Acceptance System gives you:
Ethical case acceptance mastery
So patients say "yes" because they trust you and see the value, not because they feel pressured.
Financial confidence & predictable growth
Turning the most uncomfortable conversation in dentistry into your greatest competitive advantage.
Clarity in your market position
So you become THE clear choice in your location, not just another dentist in your area competing on price.
High-performing team systems
That execute your vision flawlessly without you being the bottleneck in every decision.
Patient experience blueprints
Creating "wow" moments at every touchpoint that generate referrals automatically.
AI and technology integration
Implementing only what actually works to streamline workflow and multiply results without complexity.
Results supported by 10,000+ practice transformations across 6 continents.
Course Schedule
Day 1
"Growth Systems"
8:30am
Registration and Welcome Coffee
9:30am – 12pm
Session 1: The Why
with Christian Coachman
- 3 Pillars for Ethical Case Acceptance: Systems, Human Connection & Defending your Plan
- Investing in the Purchase Moment
- Becoming a Super GP. 7 Steps to Master
- The New 1st Appointment Gold Standard
12pm – 1:30pm
Lunch
1:30pm – 3:30pm
Session 2: Systems & Applications
with Brendon Macdonald
- AI powered thinking & content generation strategy
- Finding your DSD patients: New Leads, Database & Hygiene
- Two Engines & Six Steps
- Engine 1: Lead Generation, Attraction, Qualification & Trust
- Engine 2: Database, Activation, Conversion, Recovery & Amplification
3:30pm – 4pm
Coffee Break
4pm – 6pm
Session 3: Exceptional Human Connection
with Christian Coachman
- The Art of Making People Bet on You. An Ethical Approach for Practice Growth
- Growing Word of Mouth. Still the Best Way to Grow
6pm
Welcome Drinks
Day 2
"Communication Systems"
8:30am
Welcome Coffee
9:30am – 12pm
Session 4: Exceptional Communication
with Lindi Rigo
- Your Natural Advantage
- How Patients Say YES to Comprehensive Cases
- Activating your Hygiene Department
- Case Acceptance Accelerator: Hygiene Reactivation, Design, Plan & Sell
12pm – 1:30pm
Lunch
1:30pm – 3:30pm
Session 5: Build Your Story
with Christian Coachman
- The Most Common Hard Things to Defend in a Treatment Plan
- Transforming Treatment Plans into Visual Stories & How to Handle Objections
3:30pm – 4pm
Coffee Break
4pm – 6pm
Session 6: Defend Your Plan
with Christian Coachman
- Convincing patients about Ortho
- Convincing patients about Airway
- Convincing patients about Body-Mouth Connection
- Conclusions & Implementation
Change your Practice–
and your life
Join 400+ worldwide dentists learning the case acceptance system together.
Personalized attention
Overcome your unique challenges and create a plan for success with help from Christian Coachman and his team of experts.
Practical 7-step DSD system
Get a ready-to-implement workflow to sell and deliver higher-ticket treatments, from clinical excellence to patient acquisition and treatment acceptance.
Immersive experiences
This is not a passive event. You'll be fully engaged in interactive exercises and collaboration with other dentists and practice owners.
Empowering discoveries
Learn how to break the cycle of feeling 'salesy', the limiting beliefs that keep you stuck at case acceptance, and the patterns that prevent you from building the practice you envisioned.
Who is Case Acceptance Mastery for?
This is for you if
- Your daily production is <$10,000/day
- You see <60 new patients/month
- You're currently closing below 80% of $10K+ cases
- You're losing $10-30K monthly in case / treatment rejection
- Making less than $1M production / year
- You want systematic, ethical growth
This is not for you if
- Your daily production is >$10,000/day
- You see >60 new patients/month
- +80% of patients are saying yes to life-changing treatment plans
- You don't want to have IOS or basic photo protocol
- You're not willing to fix your workflow
- You prefer improvised approaches
Learn from The Experts
Learn from Christian Coachman—the pioneer who revolutionized digital dentistry by inventing the Digital Smile Design approach—and his elite team of speakers.
Christian Coachman, DDT, DDS
DSD Founder & Visionary
The visionary behind the DSD movement and the system of facially-driven, emotional dentistry. Christian will share why he developed this system.
Brendon Macdonald
CEO Digital Smile Design, Growth Advisor for top dental brands
Authority on patient journey, practice growth and engagement.
Lindi Rigo, DDS
Lead Dental Clinic Coach
Expert in DSD implementation & team dynamics.
Secure your seat before it's gone!
Early bird price $2,500 → $2,000
Limited time only
Includes:
- Intensive training with Christian Coachman and expert faculty
- Interactive workshops & live demonstrations
- Social activities, meals & refreshments
- 13 CE Credits
- Implementation action plan
- On-call support to implement the system in 1 patient case after the event
- 1-year access to Case Acceptance Mastery online community ($3,000 value)
- Networking with 400 like-minded practitioners
Your investment pays for itself with 1-2 additional cases accepted.
At $10-20K average case value and creating 2 cases more / month, you'll recapture $240,000 to $480,000 annually.
FAQs
Everything you need to know about the product and billing. Can't find the answer you're looking for? Please chat to our friendly team.
This isn't another motivational seminar or dental business workshop. You're learning directly from Christian Coachman—the creator of DSD—and practicing world-class experts, getting hands-on training with the actual tools, systems, and workflows used in top practices worldwide. Everything is clinically proven, immediately implementable, and designed specifically for comprehensive life-changing cases.
Whether you're a solo practitioner or run a group practice, whether you're doing 2 smile makeovers a year or 20, this system scales to your situation. The principles work regardless of your current case volume because they address the fundamental challenge every dentist faces: helping patients see and want the treatment they need.
Absolutely. The tools we will talk about are used by dentists daily. Many DSD course participants who considered themselves "not tech people" are now using these common tools and protocols daily with confidence.
Full attendance is required to get the complete system. The 2 days build on each other, so missing any day means missing critical pieces of the system.
No. While DSD revolutionized smile design, the principles apply to any comprehensive dental treatment—implants, full-mouth rehabilitation, orthodontics, complex restorative cases. This is about helping patients understand treatment value and make confident decisions, regardless of the specific procedures involved.
Yes! In fact, we encourage it. Bringing key team members—especially your treatment coordinator or office manager—dramatically accelerates implementation. They'll learn the same language and systems, ensuring everyone's aligned when you return to your practice.