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Case Acceptance Mastery
A 3-Day journey to +80% case acceptance. Implement the system 10,000+ dentists worldwide are using to grow their practices ethically.
Register now-save 52% this Black FridayApril 23-25, 2026 | Miami, Florida | Limited to 400 Seats
The cycle keeping you from reaching your full practice potential
You became a dentist to change lives, not to pitch. This core conflict creates a cycle of discomfort, patient hesitation, and lost revenue that quietly drains your passion. Let's break it down.
You avoid "selling"
You became a dentist to heal, not to pitch. You feel too "salesy", which makes you uncomfortable when presenting the treatment plan and your fees.
Patients leave uncertain
Without confidence or urgency, patients walk away and you're losing $10-30K monthly in rejected cases and you're stuck at <$5,000/day production.
Revenue suffers
Your team chases scattered follow-ups and suffers from a lack of structure. Meaning acceptance of life-changing treatment plans is below 50%.
"Our acceptance rate for larger cases went from one per month to 5-6 per month. In the first 6 months using the DSD System, my practice achieved $512,441 in production from an investment of $20,700. 26 ROI"
Dr Miguel Casañas
2x Practice Owner, New York
What's the promise
Join this 3-day immersive experience designed to take practices like yours to $10K+/day production in 3-6 months. You won’t learn just theory — you’ll walk away with a proven system used by 10,000+ dentists worldwide to achieve 80%+ case acceptance
Differentiate from your competitors
Build a brand that is differentiated through clinical AND operational excellence. This is where great dentistry really meets great business.
Break free from being the bottleneck
Escape the stress and burnout of doing everything yourself by implementing a system that runs without you. All while improving excellence at every patient touchpoint.
Turn one-time patients into referral engines
Create a self-sustaining growth system where your best marketing is the experience you deliver. Patients come to you already with a "yes" in mind.
Cut through the digital chaos
Eliminate the overwhelm of endless software and AI tools, by implementing only what impacts case acceptance and production, predictability.
"I was doing 65 Invisalign cases yearly. After implementing the DSD System, I did 120—I doubled my numbers."
Christian Coachman has spent 16 years refining this system with our clients—a pragmatic workflow that helps you attract, close and delight patients like never before.
"The 7-steps DSD System For Practice Growth"
The Purchase Moment
Where trust in the doctor, and the whole clinic experience, converts to treatment
The Avatar System
Understanding the ideal patient documentation to deliver predictably
Emotional Presentation
Storytelling that moves patients to "yes" without hesitation
Collaborative Planning
Interdisciplinary excellence through cloud communication
Guided Execution
Predictable outcomes through proven digital workflows
Agentic Integration
AI-powered practice optimization brings efficiency to the whole team
Sustainable Growth
Marketing systems that attract ideal patients, who are looking for life-changing treatment
The DSD Case Acceptance System gives you:
Ethical case acceptance mastery
So patients say "yes" because they trust you and see the value, not because they feel pressured.
Financial confidence & predictable growth
Turning the most uncomfortable conversation in dentistry into your greatest competitive advantage.
Clarity in your market position
So you become THE clear choice in your location, not just another dentist in your area competing on price.
High-performing team systems
That execute your vision flawlessly without you being the bottleneck in every decision.
Patient experience blueprints
Creating "wow" moments at every touchpoint that generate referrals automatically.
AI and technology integration
Implementing only what actually works to streamline workflow and multiply results without complexity.
Results supported by 10,000+ practice transformations across 6 continents.
The Program
A progressive 3-day journey: mindset → system → implementation.
New approaches to improving case acceptance
You'll rewire your thinking from "chairside provider" to "system master" so every decision you make aligns with building the thriving, profitable practice you've always envisioned.
✓ New Age Techniques for 1st appointment: Wellness, Airway & Revision Dentistry
✓ How to use SmileCloud for visual patient communication
✓ The shift: Presenting treatments like a story teller
The dentist-patient connection
It's time to take complete control of your patient experience. You'll tap into the psychological frameworks that make patients say "yes" without you ever feeling pushy.
✓The Psychology of Case Acceptance
✓ Ego: The construct sitting between you and your patient
✓ Human connection: how to connect with patients
✓ Live Smile Design Workshop
How to implement the system
This is where strategy becomes reality. Leave with your action plan and the confidence that you're no longer guessing—you're mastering.
✓ Attracting New Patients: Websites, Lead Gen & AI
✓ 1st & 2nd Appointment System
✓ Empowering your team to implement the case acceptance system with you
Change your Practice–
and your life
Join 400+ worldwide dentists learning the case acceptance system together.
Personalized attention
Overcome your unique challenges and create a plan for success with help from Christian Coachman and his team of experts.
Practical 7-step DSD system
Get a ready-to-implement workflow to sell and deliver higher-ticket treatments, from clinical excellence to patient acquisition and treatment acceptance.
Immersive experiences
This is not a passive event. You'll be fully engaged in interactive exercises and collaboration with other dentists and practice owners.
Empowering discoveries
Learn how to break the cycle of feeling 'salesy', the limiting beliefs that keep you stuck at case acceptance, and the patterns that prevent you from building the practice you envisioned.
Who is Case Acceptance Mastery for?
This is for you if
- Your daily production is <$10,000/day
- Seeing <60 new patients/month
- Currently closing below 70% of $10K+ cases
- Losing $10-30K monthly in case / treatment rejection
- Making less than $1M production / year
- Want systematic, ethical growth
This is not for you if
- Your daily production is >$10,000/day
- You see > than 60 new patients/month
- +80% of patients are saying yes to life-changing treatment plans
- You don't want to have IOS or basic photo protocol
- You're not willing to fix your workflow
- You prefer improvised approaches
Learn from The Experts
Learn from Christian Coachman—the pioneer who revolutionized digital dentistry by inventing the Digital Smile Design approach—and his elite team of practitioners and speakers who've built thriving practices and businesses using these exact systems.
Christian Coachman, DDT DDS
DSD Founder & Visionary
The visionary behind the DSD movement and the system of facially-driven, emotional dentistry. Christian will share why he developed this system.
Miguel Stanley, DDS
Practice Owner
Founder of the Slow Dentistry movement & international speaker, Miguel leads at the forefront of the mouth-body connection and how to bring this into everyday practice.
Luken de Arbeloa, DDS
DSD Education Strategy
Top influential dentist in patient-centered care and digital dentistry.
Angelo Raphael Coelho, DDS
DSD Clinical Director
Leading authority in digital case planning and restorative solutions.
Brendon Macdonald
CEO Digital Smile Design, Growth Advisor for top dental brands
Authority on patient journey, practice growth and engagement.
Jose M Bermejo, MBA
DSD Growth Advisor, Founder @Beyond Human
Guides business owners to break mind barriers and unlock performance.
Secure your Black Friday seat before it’s gone!
Exclusive Black Friday Price $4,000 → $1,900
ONLY 31 50 SEATS AVAILABLE
UNTIL DEC 3RD
Includes:
- Exclusive inaugural event April 23-25, 2026 – speaker line-up and social activities are not guaranteed for future events.
- Complete 3-day intensive training with Christian Coachman and expert faculty
- Interactive workshops & live demonstrations
- Social activities, meals & refreshments
- Implementation action plan
- On-call support to implement the system in 1 patient case after the event
- 1-year access to Case Acceptance Mastery online community ($3,000 value)
- Networking with 400 like-minded practitioners
VIP EXPERIENCE Early Bird - $5,995 → $4,500
ONLY 50 SEATS AVAILABLE
Transform faster with maximum support and personal access to Christian Coachman and faculty.
Everything in Case Acceptance Mastery, PLUS:
- Front-row seating for maximum engagement
- Private dinner with Christian Coachman and faculty
- 10 x 1:1 case consultations and smile designs ($10,000 value)
- VIP-only mastermind community for life
Your investment pays for itself with 1-2 additional cases accepted.
At $10-20K average case value and creating 2 cases more / month, you'll recapture $240,000 to $480,000 annually.
Our Guarantee
Attend Day 1. If you don't believe this will improve your case acceptance, request a full refund by 5pm that evening. No questions asked.
FAQs
Everything you need to know about the product and billing. Can't find the answer you're looking for? Please chat to our friendly team.
This isn't another motivational seminar or dental business workshop. You're learning directly from Christian Coachman—the creator of DSD—and practicing world-class experts, getting hands-on training with the actual tools, systems, and workflows used in top practices worldwide. Everything is clinically proven, immediately implementable, and designed specifically for comprehensive life-changing cases.
Whether you're a solo practitioner or run a group practice, whether you're doing 2 smile makeovers a year or 20, this system scales to your situation. The principles work regardless of your current case volume because they address the fundamental challenge every dentist faces: helping patients see and want the treatment they need.
Absolutely. The tools we will talk about are used by dentists daily. Many DSD course participants who considered themselves "not tech people" are now using these common tools and protocols daily with confidence.
Full attendance is required to get the complete system. The 3 days build on each other, so missing any day means missing critical pieces of the system.
No. While DSD revolutionized smile design, the principles apply to any comprehensive dental treatment—implants, full-mouth rehabilitation, orthodontics, complex restorative cases. This is about helping patients understand treatment value and make confident decisions, regardless of the specific procedures involved.
Yes! In fact, we encourage it. Bringing key team members—especially your treatment coordinator or office manager—dramatically accelerates implementation. They'll learn the same language and systems, ensuring everyone's aligned when you return to your practice.
Attend day 1. If you decide this system isn't right for your practice, request a full refund by 5pm that same day and we'll process it immediately, no questions asked. We're that confident this will transform your practice—but we also know it needs to be the right fit for you.