Strategic Business Planning with Brendon Macdonald

Meet the Speaker

Brendon Macdonald

Brendon Macdonald is CEO at Digital Smile Design (DSD) having served as the Marketing Director for three years prior. He has been a part of the DSD story since 2013, starting as a marketing agency provider for the company. Over the years, his involvement with DSD deepened, eventually leading to a merger between DSD and his agency (Yello Veedub). Besides marketing, his formal education is in finance and economics, and he started his career working at a hedge fund and in investment banking in London, UK. In addition to starting, running and selling a number of businesses throughout his career, Brendon has extensive experience in AI, brand & online digital strategies in the B2B & B2C healthcare & e-commerce sectors.