"DSD seeks to present to the public a new face of dentistry;
more human, emotional and artistic, further enhancing our
noble profession in society. After all, there are not many things
in this life as important as a healthy, natural, confident
and beautiful smile!"- Christian Coachman
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Well-known for
Combining his advanced skills, experience and technology solutions, he pioneered the Digital Smile Design methodology and founded Digital Smile Design company (DSD). Since its inception, thousands of dentists worldwide have attended DSD courses and workshops, such as the renowned DSD Residency program.
He is the developer of worldwide well-known concepts as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation and Digital Smile Donator.
He regularly consults for dental industry companies, developing products, implementing concepts and marketing strategies, as such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology.
He has lectured and published internationally in the fields of esthetic and digital dentistry, dental photography, oral rehabilitation, dental ceramics, implants and communication strategies and marketing in Dentistry.
Dr Christian Coachman Interview
The 5 main challenges faced by modern dentists
Learn the concepts (3) & frameworks (33) that will make you enjoy the journey of dentistry and deliver life-changing smile transformations.
Is smile design under control? The real challenges of a smile rehabilitator
How can technology help us deliver more natural looking smiles? Christian explores smile design.
Expert vs. beginner’s mind
If we can keep our beginner's mind, we can embrace the possibility of what's new. At DSD Residency 1 in 2018, Christian Coachman talked about learning even when we are experts in our field.
Bite lift - Step 5 - Transitional restorations, the 4 paths
Christian Coachman talks about the 4 paths to choose for transitional restorations, with the help of digital.
Sharing vs. protecting
Sharing is the best way to protect! Should dental speakers protect or share their ideas? Christian Coachman talked about how he has shared the DSD concepts and ideas with others from the start.
Getting out of your comfort zone
What made you successful today will not guarantee success tomorrow. At DSD Residency 1 in 2018, Christian Coachman discussed why dentists must get out of their comfort zone and understand how dentistry is changing in order to continue to succeed.
Ethics above all
Every single strategy, idea and solution should be protected by ethics. At DSD Residency 1 in 2018, Christian Coachman talked about our responsibility as dentists and selling for the benefit of the patient.
Career
- Dr. Christian Coachman graduated in Dental Technology in 1995 and in Dentistry at the University of São Paulo/Brazil in 2002. He is a member and former president of the Brazilian Academy of Esthetic Dentistry and a member of the European and American Academy of Esthetic Dentistry, becoming the only dentist member of 3 of the most important esthetic dentistry academies in the world.
- In 2004, Dr. Coachman was invited by Drs. Goldstein, Garber, and Salama, to join Team Atlanta as the Head Ceramist of their laboratory – a position he held for 5 years.
- Dr. Coachman has worked with some of the world’s most renowned dentists, such as Eric Van Dooren (Belgium), Galip Gurel (Turkey), Mauro Fradeani (Italy), Nitzan Bichacho (Israel), Andrea Ricci (Italy), Mario Groisman (Brazil) and Marcelo Calamita (Brazil).
- He is the developer of well known, worldwide concepts such as Digital Smile Design, Pink Hybrid Implant Restoration, Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation and Digital Smile Donator.
- He is the Director of the DSD Residency program, providing continuing education courses for dental professionals all over the world.
- In 2017, Dr Coachman became an adjunct professor of the Restorative Department at University of Pennsylvania School of Dental Medicine and, in 2018, coordinator of the Digital Dentistry Post Grad Program at University UniAvan in Balneário Camboriú, SC, Brazil.
- He is Founder and President of the Board of the DSD-Digital Smile Design company.
- Dr Coachman also works as a consultant for dental companies and offices, develops dentistry-related products, and implements concepts and marketing strategies, such as the Facially-driven Digital Orthodontic Workflow developed in collaboration with Invisalign®, Align® Technology.
- He is one of the most renowned speakers in the international dental lecturing circuit and has published internationally in the fields of esthetic and digital dentistry, oral rehabilitation, innovation and trends, communication and marketing strategies in dentistry.
- In 2025, he was the recipient of the APS Kenneth Ruud Award.
The Coachman Tradition
Dr Christian Coachman is a Brazilian sixth generation dentist; in 2019 his family line has worked in dentistry for 170 years, as verified by Guinness World Records. Not only did he qualify as a dentist from the most recognized dental school in Latin America, the University of São Paulo Dental School in 2002, he has a double degree, having also graduated from the same institution as a dental laboratory technician in 1995.
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