What is Digital Smile Design (DSD)?

DSD is actually 2 things: A Concept and A Company.

The DSD Concept:

DSD was developed by Dr Christian Coachman and provides a combination of systematic approaches and strategies to improve comprehensive dentistry and dental office growth, with improved diagnosis, smile design, team communication, treatment planning, clinical execution, and creation of perceived value towards the final patients to increase new patient intake and case acceptance.

The goal is to use technology and communication protocols to improve efficiency and differentiation.

The DSD Concept is based on 5 pillars:

Design, Plan, Present, Perform and Promote.

Design: Strategies and technologies to improve the quality of facial analysis and facially driven ideal smile design.

Plan: Strategies and technologies to improve decision making and treatment planning through better team communication, diagnosis and Interdisciplinary 3D simulations.

Present: Strategies and Technologies to improve the way we present our treatments, using storytelling, Motivational Mock-ups and visual communication, This is what we call “Emotional Dentistry”.

Perform: Strategies and Technologies to improve clinical efficacy and predictability, incorporating the concepts of Digital Lab, Guided Dentistry and Digital Quality Control.

Promote: Strategies and Technologies to become a quality and efficient content generator, using the modern concepts of Digital Marketing and Word of Mouth to spread all the wonderful things that dentists can do for people.

The Dream is now reality

Up until recently, the limitations of technology held back the dream of achieving dental excellence.

Today the technology is ready! It is the reason why DSD exists!

The DSD Concept is much more than a smile design system, it is the process and platform to achieving excellence in dentistry, using technology to improve communication with the patient, involving them in the process of designing their new smile and fulfilling the commitment to reproducing it with absolute accuracy.

Previously, technology could not provide the results we and our patients deserve. Today technology is ready. The dream has come true!
— Dr. Christian Coachman

DIGITAL

= Technology

SMILE

= Wellbeing

DESIGN

= STYLE

“Christian Coachman’s DSD will forever change the way you practice dentistry. By its systematized approach, it will facilitate better and more accurate aesthetic treatment planning, and, most importantly, enable this treatment plan to be easily shared and confirmed with all members of the treatment team, and with our patients. Your patients will be highly motivated to accepting treatment with the ability to “test” and confirm the desired aesthetic prescription, prior to any intervention. Finally, this treatment plan can come to a reality with accuracy and predictability….a win: win for clinicians, technicians and, most importantly, our patients!”

— DR DAVID DUNN : THE MACQUARIE STREET CENTRE FOR IMPLANT AND AESTHETIC RECONSTRUCTION, SYDNEY - AUSTRALIA.

“DSD became the standard to which we plan our cases for predictable esthetics. Having this medium it allows for superior communication with our entire interdisciplinary team. Utilizing these digital techniques will take your treatment planning skills to a level that you never have experienced. The DSD is now the tool to which we create our success. Christians thought process and workflow are second to none!”

— DRS. ROB RITTER & CHRIS RAMSEY : MEMBERS OF THE AMERICAN ACADEMY OF AESTHETIC AND COSMETIC, PALM BEACH - USA

“The DSD changes the way the patient understand his problems … ”

— PROF. DR. MARCELO CALAMITA : FORMER PRESIDENT OF THE BRAZILIAN ACADEMY OF COSMETIC DENTISTRY, SÃO PAULO - BRAZIL

“Somehow we can all play well an instrument, but with the DSD concept we learn to read the music sheet and play masterfully in an orchestra.”

— COMPREHENSIVE CARE NYU, COLLEGE OF DENTISTRY, SÃO PAULO - BRAZIL

"Big decisions in life are often guided by emotions…DSD helps the dentist to create this thrill when communicating with the patient. ”

— DR. FLORIN COFAR : DENTCOF CLINIC AND RESEARCH, TIMISOARA - ROMANIA

A concept, a protocol, a design, in short, a philosophy that aggregates and guides”

— PAULO BATISTELLA/DIGITAL SMILE DESIGNER STUDIO PB/SÃO PAULO, BRAZIL

”The DSD system surprised me. I never imagined that a simple way, using tools we have in our hands all day, could lead to planning being more predictable”

— SERGIO BARRETO/DENPROL/VITÓRIA, BRAZIL

” The DSD system leads to a predictable aesthetic planning, reliable and practical”

— TESTIMONIALS FROM THE MASTERS

The Methodology

What is Digital Smile Design (DSD)?

DSD is actually 2 things: A Concept and A Company.

Design, Plan, Present, Perform and Promote.

The Dream is now reality

DIGITAL

DIGITAL

SMILE

SMILE

DESIGN

DESIGN

Pursuing excellence?