DSD Brand Guidelines

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DSD LOGO Header 01
2021 - 2022

The goal

Elevate the brand experience and formalize the visual language
GOAL ICONS OPTIMISATION
optimisation

Designed and made using the most recent ideas and methods

GOAL ICONS COHESION
cohesion

Being in close agreement and working well together, so that the brand usage scenarios can exist or be combined without problems.

GOAL ICONS DIGITALLY MINDED
digitally minded

Designed to fulfill all the standards required by the new technologies

Brand Mark PlanSame vision, refreshed appearance

    cohesion planTHE BRAND HIERARCHY - The Four rules

      we want

      Elevate the brand experience

        BRAN MOOD
        BRAND COLOURS Primary Colours
        BRAND COLOURS Secondary colours
        BRAND COLOURS Accent colours

          MAIN BRAND COLOUR SCIENCE

          DSD LOGO COLOURS TITANIUM GREY

          DSD LOGO COLOURS LUNAR GREY

          DSD LOGO COLOURS CLAY GREY

          DSD LOGO COLOURS VOLCANIC GREY

          DSD LOGO COLOURS CHAMPAGNE

          DSD LOGO COLOURS COACHMAN RED

          DSD LAYOUT Desktop IMG 01
          THE VISUAL LANGUAGE
          The brand hierarchy - the four rulesDSD Companies / Divisions

            DSD Education Sub-Brands

                Tier Status & Strategic Alliances

                  DSD PRODUCTS & SUB-BRANDS