The Briars Dental Center before DSD

Victoria's clinic was already on the path towards digital dentistry but faced multiple hurdles, particularly in scaling up Invisalign treatments and providing patients with accurate, comprehensive treatment plans for treatments spanning multiple years and disciplines. The pre-DSD era was marked by frustration over conveying the full scope of treatment needs and costs, leading to operational inefficiencies and patient dissatisfaction due to being unable to fully visualize their proposed treatment outcomes. Additionally, the clinic grappled with managing a high volume of cases and maintaining consistency in treatment planning across various dental procedures.

- Inefficiencies in managing a high volume of Invisalign cases, including difficulties in treatment planning and conveying accurate plans for gum corrections or edge bonding to patients at the start of treatment

- Disjointed treatment planning across various dental procedures, leading to inconsistencies and operational inefficiencies and duplicated fees/costs with patients having to pay for consultations with other clinicians in the practice.

- A lack of comprehensive and unified digital planning tools, which hindered the clinic's ability to provide holistic and precise treatment plans.

Discovering DSD solutions

Victoria knew she was on the right path to finding solutions for these hurdles when she attended a lecture by DSD Founder, Christian Coachman, and saw the transformative impact of comprehensive treatment planning on outcomes predictability and team delegation.

She proceeded with the training pathway which included courses and in-clinic onboarding days with her team. Once implementation of the DSD workflows were underway, she noticed key improvements in

• Enhanced clarity and predictability in treatment plans, greatly improving patient communication and satisfaction.

• Improved operational efficiency through streamlined and centralized treatment planning processes.

• Empowerment of dental staff through advanced training and integration of cutting-edge digital tools, fostering a more confident and capable clinical team.

She explains that among the noticeable benefits, what DSD offers her practice is not just about designing a smile, but rather about offering comprehensive treatment pathways that can include Invisalign, implants, restorative treatments. For her this improves the quality of the treatment planning and the predictability of the outcomes.

"Having the DSD framework allows us to have much better clarity of the treatment plans from the outset,” she continues, adding that this transformed how she and her team approached comprehensive cases.

Another area where Victoria saw significant advantages in working with DSD on the ClinCheck management of her high-volume Invisalign cases.

"Being able to delegate to DSD has been invaluable because it gets very difficult for you to manage when you do a higher number of Invisalign cases," she adds.

Non-negotiable for business

The journey with DSD not only transformed the clinic's operational capabilities but also fostered a stronger, more cohesive team environment. The clinic's staff, including treatment coordinators, became highly adept at leveraging DSD tools, enhancing the patient consultation process and elevating the overall service quality.

- Substantial improvements in patient engagement and case acceptance, attributed to clearer treatment visualization and communication.

- Increased clinic efficiency and capacity to handle a higher volume of complex cases with precision and confidence

- Positive cultural and operational transformation within the clinic, with staff members embracing the DSD philosophy and tools as integral to their workflow.

In addition, Victoria noticed a shift in her own confidence as a clinician, feeling more confident about comprehensive treatment plans and doing implant treatment in particular.

She comments, "the value is much greater than having somebody who can do digital designs for you. The actual overall package is just really quite comprehensive." It was also the sense of camaraderie with the DSD Planning Center team that made an impression on her, "the DSD Planning Center team has almost become an extension of our team; it feels like they're quite invested in our practice and our patients’ outcomes,” she explains.

Since implementation, DSD has become an indispensable part of her clinic. The results speak for themselves…

• Increased Case Acceptance:

  • The clarity and predictability in treatment planning afforded by DSD has led to higher case acceptance rates. By providing patients with comprehensive visualizations of their treatment outcomes, the clinic can see an uptick in patients agreeing to more extensive and higher-value treatment plans.

• Efficiency Gains:

  • The operational efficiencies gained from streamlined treatment planning and the ability to handle a higher volume of complex cases with DSD created a positive impact on the clinic's capacity. This efficiency not only allows for treating more patients within the same time frame but also reduces the time spent on each case.

• Enhanced Service Offering:

  • The delivery of comprehensive treatment plans with greater efficiency and confidence, including advanced procedures not previously offered by the clinic has opened additional revenue streams such as treatments with Waterlase and TADs. By expanding the scope of services, the clinic attracts a broader patient base looking for full-service dental care under one roof.

• Long-term Patient Retention:

  • Improved patient satisfaction through precise, predictable treatment outcomes and enhanced communication can lead to higher patient retention rates. Satisfied patients are more likely to return for additional services and recommend the clinic to others, contributing to long-term revenue growth.

• Marketing and Branding:

  • Being part of the exclusive DSD Clinic network and utilizing advanced digital dentistry tools has enhanced the clinic's market position. This differentiation is a powerful marketing tool, attracting new patients seeking high-quality, technologically advanced dental care.