Draft page Designing Smiles with Christian Coachman

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One hybrid course. Three modules.

Understand why a smile looks right, and how to make it happen every time.

The complete smile design journey with Christian Coachman — from understanding the principles, to thinking like a designer, to executing restorations yourself.

Created by Dr. Christian Coachman

20+
Years of experience in smile design
Founder
of Digital Smile Design
1000s
of dentists trained

Introduction

Watch Christian introduce the program

[[EMBED: New Christian Coachman introduction video — to be supplied]]

The Challenge

If any of these sound familiar, this program is built for you

  1. You can see something is wrong, but not exactly why.

    That gap between sensing a problem and naming it is the difference between a judgment you can act on and one that stays just out of reach.

  2. You don't get back from the lab the design you had in mind.

    And it is never quite clear whether the instructions fell short or the technician did, so the same misunderstanding repeats on the next case.

  3. When a smile design needs doing yourself, you can't yet do it.

    Whether it is a direct mock-up, a direct composite, a CAD project or a refinement to a provisional, the moment you cannot outsource is the moment the gap in your own hands shows.

  4. You can't fully judge returned work or instruct the changes it needs.

    If you cannot name precisely what is wrong and communicate it clearly, corrections turn into redos and back-and-forth, and every round costs you time and a patient's patience.

  5. Patients take your artistic eye for granted.

    They see a good clinician, not a smile designer, and without that distinction you compete on price instead of on the thing only you can do.

  6. Clinical skill and smile design skill are not the same thing.

    It is easy to assume one follows the other, and that assumption is exactly the blind spot this program is built to reveal.

Overview

What is Designing Smiles with Christian Coachman

Designing Smiles is an advanced program for restorative dentists, planners, designers and technicians who want to master smile design — from the thinking behind it to the hands that execute it.

It gives you a systematic way to analyze, plan, communicate and refine smiles, so that quality stops depending on luck and starts depending on a method you control.

The journey runs across three modules

Choose Your Path Through the Program

How the three modules fit together

Module 1 Module 2 Module 3
Focus Smile Design Fundamentals Esthetic Intelligence, 2D Hands-on Restorations from Good to Great, 3D Hands-on
What it builds Understand smile design Learn to think like a smile designer Develop the hands to execute and refine
Format Online, On-Demand Online, On-Demand In-Person

Included with your enrollment

The 2-Year DSD Coaching & Mentorship Safety Net

When you enroll in the Designing Smiles program, you aren't just buying access to videos or a weekend course. You are securing two-year mentoring access directly with Christian Coachman inside our learning and discussion platform, DSD Online.

Share your real cases, ask your questions, bring a smile you're stuck on, and get his ideas and direct feedback. The same thinking he brings to the dentists he works with most closely, for two full years.

The Designing Smiles modules pathway: Module 1 Fundamentals, Module 2 Esthetic Intelligence, Module 3 Designing Restorations

Free Preview Class

The Art of Smile Design

Christian Coachman traces the connection between art and dentistry back to the moment in art school that changed his career, then shows how the principles great artists use, light and shade, balance, proportion, composition, are the same ones that separate a beautiful smile from an artificial one. It is the lens that changes how you see every case. Watch the full 51-minute class, free.

What You'll Gain

Program outcomes

By the end of the program you will be able to:

  • Analyze smiles — what is visually comfortable and what is not, according to esthetic norms.
  • Instruct the lab or designer to perform smile designs.
  • Perform smile design projects yourself, analog or digital, for both diagnosis and restoration.
  • Evaluate smile designs done by others.
  • Communicate changes clearly so others can execute them.
  • Make smile design adjustments with your own hands — in software, on a physical model, or in the mouth.
  • Interact with the patient about smile design: listening, interpreting, explaining and convincing.
Designing Smiles with Christian Coachman

The Bigger Picture

Why It Matters

1

Smile design quality determines the esthetic outcome of the treatment. For patients the esthetic outcome represents the quality of the whole treatment.

2

Smile design guides treatment planning. Adequate smile design will function as an adequate reference for planning decisions.

3

Smile Design influences the case acceptance process. A quality smile design process strengthens the emotional link between patient and treatment plan.

Your Instructor

Meet Dr. Christian Coachman

Dr. Christian Coachman headshot

Dr. Christian Coachman

Founder, Digital Smile Design

Designing smiles has been my life's work. I started in the nineties as a ceramicist in my father's lab, worked as a smile architect for some of the best dentists in Europe, and went on to found Digital Smile Design. What I learned across thirty years is that delivering great smiles and knowing how to teach others to deliver them are two different things. This course is the culmination of that: every principle and every trick I developed, condensed to be genuinely effective.

20+
Years of experience in smile design
Founder
of Digital Smile Design
1000s
of dentists trained
"To deliver confidence, we need to be great smile designers. Confidence comes from designing smiles in a way that people will love themselves even more because of our work."Dr. Christian Coachman

The Curriculum

Module breakdown

Module 1 — Smile Design Fundamentals

Understand smile design · Online, On-Demand

Master the principles that separate intuitive esthetics from systematic smile design. This foundational module introduces the science and art behind modern smile design.

You will learn how to analyze smiles, understand facial, dento-gingival and occlusal relationships, apply the Smile Frame methodology, and use smile design to improve diagnosis, treatment planning, communication and quality control.

By the end, you will understand not only what creates beautiful, natural smiles, but why every esthetic decision matters.

Learning objectives

By the end of this module you will be able to:

  • Understand the core competencies behind Esthetic Intelligence and why smile design matters.
  • Analyze smiles against the esthetic norms that govern facial, dento-gingival and occlusal relationships.
  • Apply the Smile Frame methodology and its ten steps.
  • Use smile design as the foundation for diagnosis, treatment planning, communication and quality control.
  • Recognize how airway, occlusion, facial proportions and the lip factor influence design decisions.

Program

Class 1: The Why
Esthetic Intelligence. The 7 Core Competencies · How important is smile design · Smile designer know-how and skills · Is smile design under control?
Class 2: Smile design evolution
Smile design evolution · Smile design moments and methods
Class 3: The guidelines I
The art of smile design · Orofacial nomenclature · Dento-gingival parameters · The papilla factor & pink esthetics
Class 4: The guidelines II
Occlusion vs. smile design · Intra oral references for smile design · Morpho-psychology & smile design
Class 5: The guidelines III
Natural head position & facial asymmetries · Denture & orthognathic influence · Facial thirds & profile · The lip factor · Buccal corridor · Facial flow
Class 6: Smile design and treatment planning
Smile design and airway · From design to planning · Smile design quality control · Ten steps of the smile frame
Class 7: Digital natural restoration
Natural libraries & digital smile donator · Smile test drive analysis & communication
Class 8: Tutorial
Using Keynote for smile design and quality control

Available formats

Online, On-Demand.

Price

$500

Module 2 — Esthetic Intelligence: 2D Hands-on

Learn to think like a smile designer · Online, On-Demand

Transform knowledge into practical design skills through guided drawing exercises and real-world workflows.

This hands-on module develops your Esthetic Intelligence by training your eyes to recognize esthetic problems, your brain to understand their causes, and your communication skills to guide laboratories and interdisciplinary teams with confidence.

Through structured exercises, quality control systems and restorative design strategies, you will learn to analyze, create, evaluate and communicate smile designs with the precision of a true smile architect.

Learning objectives

By the end of this module you will be able to:

  • Apply core smile design concepts to real design work.
  • Plan treatment guided by smile design, using the Dento-Facial Guidelines and the Smile Frame in ten steps.
  • Complete Smile Frame and dento-gingival drawing exercises by hand.
  • Run a proactive quality management system and use quality control checklists.
  • Communicate designs asynchronously and visually to guide the lab and the wider team.
  • Build a high-performance dentist-lab restorative workflow.
  • Begin overcoming restorative compromises using optical illusion, and understand why restorations look fake.

Program

Class 1: The How
Smile Design concepts
Class 2: Facially Driven Dentistry
Planning guided by smile design · Dento-Facial Guidelines and the Smile Frame in ten steps · Smile Frame drawing exercises, hands-on
Class 3: The Esthetic Zone
Dento-Gingival Guidelines · Dento-gingival drawing exercises, hands-on
Class 4: Smile Design Quarterback
The proactive quality management system · The visual asynchronous communication platform · Smile design quality control checklists
Class 5: Dentist-Lab Synergy
The high-performance restorative workflow
Class 6: From Good to Great
Overcoming compromises restoratively with optical illusion · Why restorations look fake

Available formats

Online, On-Demand.

Price

[[PRICE — MODULE 2 — to be supplied]]

Module 3 — Restorations from Good to Great: 3D Hands-on

Develop the hands to execute and refine · In-Person, two days

Bring your smile designs to life by learning how to solve the restorative compromises that separate good dentistry from truly exceptional dentistry.

Across two intensive hands-on days, you will work through six of the most common esthetic challenges, combining diagnosis, digital design, visual communication, CAD software workflows and practical model exercises.

More importantly, you will develop the artistic judgment and manual skills to refine restorations yourself — digitally, on the model or chairside — so you can consistently transform acceptable restorations into natural, harmonious and highly esthetic outcomes.

Learning objectives

By the end of this module you will be able to:

  • Diagnose esthetic problems and build a design strategy for six common compromised situations.
  • Execute digital designs in Exocad and communicate them visually and asynchronously.
  • Refine restorations by hand on the model, and understand how those refinements translate chairside.
  • Apply the Pink Restoration design strategy for artificial pink and gingival challenges.
  • Consistently move restorations from good to great through diagnosis, design and manual refinement.

Program

Day 1

  • 8:30–9:30 Registration and coffee
  • 9:30–12:00 Class 1: Main concepts overview
  • 12:00–13:00 Lunch
  • 13:00–15:30 Class 2: Compromised situation 1, making teeth look longer / narrower.
    • Esthetic diagnosis with Keynote/Canva
    • Design strategy
    • Visual asynchronous communication workshop
    • Demo execution on Exocad
    • Hands-on model 1
  • 15:30–16:00 Coffee break
  • 16:00–18:30 Class 3: Compromised situation 2, making teeth look shorter / wider.
    • Esthetic diagnosis with Keynote
    • Design strategy
    • Visual asynchronous communication workshop
    • Demo execution on Exocad
    • Hands-on model 2
  • Welcome drinks

Day 2

  • 9:30–12:00 Class 4: The Pink Restoration design strategy. Compromised situation 3, from fake/bulky to natural/delicate, and compromised situation 4, fixing axis and interproximal areas.
    • Esthetic diagnosis with Keynote
    • Design strategy
    • Visual asynchronous communication workshop
    • Demo execution on Exocad
    • Hands-on models 3 and 4
  • 12:00–13:00 Lunch
  • 13:00–15:30 Class 5: The Pink Restoration design strategy. Compromised situation 5, ideal design for artificial pink.
    • Esthetic diagnosis with Keynote
    • Design strategy
    • Visual asynchronous communication workshop
    • Demo execution on Exocad
    • Hands-on model 5
  • 15:30–16:00 Coffee break
  • 16:00–18:30 Class 6: Compromised situation 6, avoiding the "banana look".
    • Esthetic diagnosis with Keynote
    • Design strategy
    • Visual asynchronous communication workshop
    • Demo execution on Exocad
    • Hands-on model 6
    • Conclusions

Available formats

In-Person, two days.

Price

[[PRICE — MODULE 3 — to be supplied]]

Enroll

Choose your module and enroll

Module 1 — Smile Design Fundamentals

Module 1 — Smile Design Fundamentals

$500

Online

Enroll now
Module 2 — Esthetic Intelligence, 2D Hands-on

Module 2 — Esthetic Intelligence, 2D Hands-on

[[PRICE — MODULE 2 — to be supplied]]

Online

[[ORDER PAGE URL — MODULE 2 — to be supplied]]
Module 3 — Designing Smiles, Madrid, October 2026

Module 3 — Restorations from Good to Great, 3D Hands-on

[[PRICE — MODULE 3 — to be supplied]]

Madrid

2-3 October 2026

Enroll now

Design Moments

The three types of design you will work with

Across the program, the technical work is organized around three moments of design. Together they cover the full arc from first diagnosis to final restoration.

1 Before treatment

The Diagnostic Design

The Diagnostic Design is done before any treatment is performed. It is the ideal, facially and airway-driven functional-esthetic design that shows the discrepancy between where the patient is and where they should be.

It is not limited by any existing compromise, and its purpose is to guide the interdisciplinary exploration phase, the decision making, and the search for the best comprehensive treatment plan.

2 Before tooth preparation

The Restorative Design

The Restorative Design is done before tooth preparation, when restoration is the only treatment left to plan — either because the case is restorative only, or because all other procedures are already complete.

It is performed after any ortho, perio, surgery or endo, and before restoration. Because only restorations and tooth reshaping are possible at this stage, this design guides the preps, the provisionals and the final restorations.

3 After tooth preparation

The Restoration Design

The Restoration Design is done after tooth preparation. It is shaped by the finishing lines of the preps, the minimum thicknesses of the restorations, the position of implants and gingiva, and the biomechanics of the materials.

This is the design used to manufacture indirect restorations.

Testimonials

What dentists and technicians say about the course

… shift anatomy and perception …

“I think any dentist who wants to get a better understanding of how you can shift anatomy and perception without necessarily having to make massive changes, how you're able to blend things and hide things so that they look nice, I think that's the perfect dentist to come to this course. Anybody who just wants an understanding of how to improve these little details and touches that really can make the big difference in a case, that's who this course is geared towards.”
Dr Reynolds Lawnin Texas, USA

… the artistry of smile design …

“Any dentist that likes the artistry of smile design and likes to communicate well with their lab could highly benefit from this course. There were definitely some things I have learned that I never realized when I'm looking at teeth all day individually. Like, you know, when you're stepping back and looking at the big picture and the smile frame.”
Dr Kristen Donohue Virginia, USA

… an absolutely essential course …

“I wish I had this course in the beginning of my career. The Designing Smiles course is an absolutely essential course for somebody who wants to pursue esthetic and cosmetics in dentistry.”
Dr Karen Baghdasaryan California, USA

The course has exceeded my expectations …

“The course has exceeded my expectations. What I really wanted out of it was the ability to talk to the lab and have better communication with the lab so that I could actually work as their team member to make smiles better. And not only have I now learned some of the language and now know what to look for when building a smile, but I've got some techniques myself so that even if I'm making temporaries or transitionals in the mouth, I'm going to be significantly better at it.”
Dr Mark McCullough Ottawa, Canada

From the Courses

Gallery

Frequently Asked Questions

Questions about the program

Do I need to complete Module 1 before Module 2 and Module 3?

Module 1 is not a strict prerequisite, but it is strongly recommended. It builds the awareness and the principles the hands-on modules rest on, and it includes the Keynote and PowerPoint tutorials you will use in the later modules, so that you can follow the exercises actively rather than just watch. Within the hands-on path, Module 2 comes before Module 3. The ideal route is to take Module 1 online, book Module 2 in the same year, and take Module 3 the year after.

Can I take the modules separately, or only as the full program?

You can take them separately. Each module is sold on its own, and Module 1 stands alone as a complete first step. Most people follow the full journey over two years, but you are free to choose the module that fits where you are right now.

What is included in the two-year mentoring access?

From the day you enroll in any module, you join DSD Online and get two years of mentoring access with me. You can share your cases and receive my suggestions, ideas and feedback directly, before, during and after the courses. It is ongoing support across the full two years, not a one-off.

Is Module 1 worth taking on its own?

Yes. Module 1 is designed as an eye-opener. Its most important job is to show you how much your smile design can improve and to create awareness of the areas most dentists never explore. Even the best restorative dentists are beginners at smile design, and this module challenges you to see where you really stand. On its own it gives you the artistic principles, the link between smile design and treatment planning, the concept of digital natural restoration, and the software tutorials that prepare you for everything that follows.

What are the formats?

Module 1 and Module 2 are online and on-demand, so you can take them at your own pace. Module 2 includes 2D hands-on drawing work you complete at home. Module 3 is in-person across two intensive days.

What software or tools do I need for the hands-on work?
[[ANSWER PENDING — software/tools for the hands-on work: not yet known]]
Who is this program for?

It is built for restorative dentists, planners, designers and technicians. The principle behind it is that every dentist is a beginner at smile design, so it serves everyone from young dentists opening their minds to the skill for the first time, to the most experienced restorative dentists who want to stop depending on the lab and become exceptional.

What happens after I enroll?

The moment you register, you join DSD Online and your two-year mentorship with me begins, so you are connected from day one and can start sharing cases straight away.

Ready to begin?

Choose your module and get started

Start with the foundations or step in at the module that fits where you are right now.

Partners & Accreditation

This course takes place in partnership with:

American Burrs

This course is sponsored by:

Course sponsors: VITA, anaxDENT and Bien Air Dental
Dental Academy USA

Continuing Education Credits

Digital Smile Design is proud to offer 32 Continuing Education (CE) Credits for this course through our collaboration with Dental Academy USA, a PACE Approved organization affiliated with the Academy of General Dentistry (AGD) #420360. The AGD represents a prestigious community, dedicated to the support and advancement of general dentists, by providing valuable resources aimed at enhancing their practices and the quality of patient care.