Game-changing shifts
Before DSD, Bartosz Cerkaski's clinic faced several challenges. As a dentist he specialized in endodontics, implantology, and prosthodontics, but struggled to integrate these disciplines into comprehensive treatment plans. Additionally, there was a lack of effective communication tools to demonstrate potential treatment outcomes to patients, which made it difficult for him and his team to convey the value and expected results of treatments.
He describes how implementing DSD in his clinic created two major shifts that changed his clinic and his personal life:
Shift 1: The clinic has become a comprehensive dentistry practice, today accounting for 65% of all treatments.
Shift 2: He works less clinical days thanks to DSD systems that empower his team to execute to a high standard with consistency.
“DSD gives me the tools to ensure the quality of my team’s work. It allows me, as the owner of the clinic, to provide systems to my staff and ensure the work is done to a high level, enabling me to step away from the chair,” he explains.
This has given Bartosz operational flexibility and valuable focus time to run the clinic business as well as launch a dental training facility, giving him a great deal of professional fulfillment and additional revenue.
What has DSD brought him? In a word, predictability. "The first and only word is predictability. You need to know that everything that you're offering to the patient is going to happen in the way that you promised," he elaborates, adding that nothing gives a dentist more confidence than this.
This predictability, brought about by DSD’s replicable systems, has had a dramatic impact on the financial aspect of his practice as well. By reducing the need for remakes and enhancing treatment accuracy, DSD not only saves costs but also increases overall clinic efficiency.
"It's worth spending money on treatment planning and guided dentistry... in the end, it gives us more profit. This is not 10%, this is 30% and 35% - big numbers," he states.“DSD gives me the tools to ensure the quality of my team’s work. It allows me, as the owner of the clinic, to provide systems to my staff and ensure the work is done to a high level, enabling me to step away from the chair,” he explains.
Lasting impact and continuous improvement
“DSD did for dentistry what the microscope did for endodontics; it’s not something you can go back on once you have used it and seen its benefits,” Bartosz explains about the profound effect of this approach.
"It drastically changed the way I practiced because of the emotional dentistry aspects; the photography, the mock-ups, visually demonstrating to patients what this dentistry is all about by showing them the end results before treatment begins,” he says.
Unexpected benefits of his DSD journey include improving not just treatment outcomes but also patient interactions, staff engagement, and the overall business model.
"If you are serious about your dental business but also really care about the clinical aspects of dentistry, you won't find another methodology that gives you both combined... the clinical part and the business part," he adds.
Bartosz summarizes the benefits of DSD in his clinic as follows:
Transition from quadrant dentistry to majority comprehensive care
Increased case acceptance rates, particularly among patients seeking more than just esthetic improvements.
A notable improvement in clinic efficiency and profitability, attributed to better planning, reduced time spent on cases, and fewer post-treatment issues.
When asked what advice he would give to any dental clinic owners considering taking the DSD path, he says: “Just jump in and you will see how it works. It is a marathon, not a sprint; you will need time to learn all the procedures. DSD works best when you follow the entire system, because it functions as an entire package.”
"If you are serious about your dental business but also really care about the clinical aspects of dentistry, you won't find another methodology that gives you both combined... the clinical part and the business part"
