By Christian Coachman
⋅ min read
⋅ 4 Jul 2023
Hi there, my name is Christian Coachman and I'm the founder of Digital Smile Design. I've spent my whole life working as a technician, a dentist, and a consultant for top clinics and dental companies worldwide. During this intense but rewarding time, I figured out in what conditions dentists thrive and what they need to reach optimal success.
The challenges and bottlenecks I identified ranged from clinical to financial… and they needed solutions. So I decided to build a system for overcoming them: Digital Smile Design.
Here I'm going to share with you what Digital Smile Design, the concept, and the company, is really about and how we can provide you with the forward-thinking solutions you're looking for to empower your career in dentistry.
Getting out of your comfort zone
Since starting this company, dentists often ask me how they can start working with Digital Smile Design. The answer is simple: start by getting out of your comfort zone.
From my experience and travels, I have met so many dentists who are looking to get more out of their practice, and it's these people that DSD was designed around. The dentists that benefit the most from DSD are the ones who are eager to break free from the routine of general dentistry and re-discover passion for their craft.
It’s not easy to take steps out of your comfort zone, however risky it may be to stay. Dentists who work with DSD seek to make a change; they understand that not taking the risk is a greater risk.
Hence, the first step to getting involved with DSD is deciding to get out of your comfort zone to take full advantage of what we can do for your dental business.
Find your ideal starting point with DSD by taking our five-minute assessment.
To get started with DSD or to find out more information about how DSD can benefit you, choose one of the below options...
What does DSD do for your dental business?
The core of DSD is to help dental professionals make better decisions - clinical decisions, technical decisions and business decisions. Over the years DSD has identified the solutions and storylines that empower teams to differentiate themselves in the highly competitive smile design market.
The three pillars that form DSD, education, services, and products, are each rooted in our mission to help dentists and their teams implement more comprehensive care and take full advantage of dental technology.
You may be thinking that this sounds great… 'but how can I actually start this journey?'
To start your journey with DSD and with modern comprehensive digital care, there are two paths to choose from: Education and Membership.
Education
This is the most popular path to get started with DSD, and it's divided into three components:
The Courses: We have a range of courses for dental professionals, presented in both online and in-person formats. Each course guides you in understanding, mastering and implementing the concepts of comprehensive treatment planning, technology implementation, and patient management.
The DSD Consultancy: This is a specialized DSD implementation training experience, where highly trained DSD consultants travel to your office to deliver two days of tailored and in-person training for you and your team on all DSD clinical and technical procedures. This investment enables the entire clinic team to be aligned and inspired by DSD and to implement it with passion.
DSD Online: Our e-learning platform, DSD Online, is a flexible way to fit professional development around the demands of clinic life. For one low monthly fee you gain full access to quick courses on the DSD methodology and clinical masterclasses for advanced learning as well as a large content library on the most relevant topics and trends in dentistry.
Membership
Our two membership routes into working with DSD offer you the resources and services to put our workflow into consistent practice.
DSD Clinics: This is a global network of certified clinics that have access to our exclusive DSD Planning Center services as well as the DSD Lab, DSD Clinic marketing campaigns, and specialized DSD team training. This community of DSD Clinic owners enjoys many benefits in addition to professional support and camaraderie with like-minded clinic owners.
Aspiring DSD Clinics enroll on the DSD Clinics Program which consists of two phases:
1. Implementation (coaching + consultancy)
2. Yearly/monthly membership
If you are interested in becoming a DSD Clinic, you can fill out this form to help us determine your eligibility to join the DSD Clinics program.
DSD Provider course
DSD Provider course attendees are able to access the DSD Planning Center products and services to offer smile designs and digital guided dentistry solutions to their patients. If you want to work with us, you will have the choice of two DSD Provider product plan options:
Monthly - which gives you one free DSD Design product (valued at $780) per month
Yearly - which gives you 12 free DSD Design products (valued at $9,360) for the year
Whichever plan you choose, you will benefit from unlimited case orders and support with patient management. Plan members also receive access to our learning platform DSD Online and a 20% discount on our DSD Clinical course.
You're searching for proven solutions
If you, like many dentists who come across DSD, are searching for smart and proven solutions that are simple to get started with, DSD is going to make a lot of sense to you.
There is an abundance of case studies, anecdotes and testimonials from dentists who have done this in a variety of ways while on the DSD pathway. It’s these stories that demonstrate the power of practicing meaningful dentistry, like this one from Dr Saghi Helmi and her journey to creating the ultimate DSD experience in her DSD Clinic.
Ready to start your DSD journey?
The ideal way to get started with DSD is to start with the DSD Provider course. DSD Provider is for dentists to master our iron-clad case acceptance strategies.
This course is the ideal introduction to the core concepts of DSD to understand how to move away from your comfort zone and do more of the dentistry that you love. To attend an upcoming course, then I invite you to find out more and reserve your seat.
If have any questions on anything I've talked about here, then I strongly recommend that you schedule a no-obligation call with one of our team members to discuss your specific needs and get started on your DSD journey today.
Follow us on Instagram, Facebook, and LinkedIn to stay updated on our course promotions and flash sales that we run during the year.
