WEBINAR MARTA REVILLA LEON LEARNING HUB ARTICLE IMAGE

“This is a unique opportunity to not only learn everything you need to know about digital to become an advanced digital user, but also to hear all of us interacting with the most important dental professional that I know in dental history, Professor John Kois.”

— Christian Coachman

This transcript has been reviewed by AI and may contain inaccuracies.

Marta Revilla-León: Hello, good morning, or what, afternoon from Madrid?
Christian Coachman: No, yeah, from Madrid. Great to have you. We never actually met officially. We were going to when you visited Seattle in summer, but I was in Argentina.
Marta Revilla-León: Exactly. So I missed you here.
Christian Coachman: Yeah, but I do feel like I know you because I know your work so well that it's a pleasure to finally meet you.
Marta Revilla-León: It's my pleasure to finally talk with you. Yeah, it's going to be super cool to be together in Miami. I think it's a great opportunity to see you and John, you know, both key leaders in dentistry together—that is not very frequent—so it's a great opportunity for everybody.
Christian Coachman: I think so. I think, you know, as you know, you've been working with John lately very, very much, and I've been interacting with John Kois for so long. Unfortunately, he's not going to be eternal.
Marta Revilla-León: I wish he could.
Christian Coachman: Nobody, yeah. And he is slowing down his lecturing, and I think this is a very unique moment because I don't know how many times he's going to lecture outside his center next.
Marta Revilla-León: Yes. Well, we have two years of waiting list at the Kois Center to do a course at the Kois courses, so it's a great opportunity because if you want to do a course at the Kois Center, you know, you have to go through the waiting list, which is two years.
Christian Coachman: So it's the busiest.
Marta Revilla-León: We are very busy at the center.
Christian Coachman: And you should, and you deserve to be busy because I think it is the best comprehensive course in dentistry. And I think every smart dentist should do the full Kois program—that's what I believe.
Marta Revilla-León: It's a very unique program.
Christian Coachman: And now with you together in the team—when did you join the team?
Marta Revilla-León: I joined in 2021, so getting to the fourth year.
Christian Coachman: Getting, you know, towards the fourth year.
Marta Revilla-León: Time goes very fast. It looks like yesterday. Time flies.
Christian Coachman: But I can say, you know, John is smart, and bringing you on board, I was like, wow, that was a great move, you know? That's a great combination between your skills and his skills and experience.
Marta Revilla-León: For me, it's a great opportunity, actually.
Christian Coachman: I have to be honest. The reason why I created this event with me and Kois, the reason why I thought about it, happened because you were working with him.
Marta Revilla-León: Really?
Christian Coachman: Yes. Yes. Because, you know, when I saw that he was—you were joining him and working together, that was a moment that I said, okay, this is John Kois reinventing himself once again. This is John Kois being open to what is new, you know, not being stuck on his old way of doing things.

That is his natural, you know, beginner's mind—always learning, always wanting to learn. He always had this behavior, and that's why he's one of the greatest. And when he invited you to join him, for me, it became clear that he was embracing full power everything that technology can bring to dentistry, right? And because of that, I thought about why not creating a course to show this new era of the Kois Center, right? Why not show to the world that the Kois Center is embracing all these new strategies but with this huge scientifically-based foundation that he always had, and you are bringing from the digital perspective, you know?

My first name that I suggested for the course for John was "Kois and Coachman Digital Reality." You know, I wanted to discuss the digital reality. I wanted to cut the BS. I wanted to show what works and what doesn't, what is marketing, and what is efficiency, right? Effectiveness. What is nice on the slide, and what is actually nice daily with the patient.

Christian Coachman: And, and, um, if you were not part of his team, I wouldn't never imagine that this discussion would be possible, you know? So that's the reason why I say for sure, for sure, you know, uh, that's the reason why this course exists—because you joined John at the center.

Marta Revilla-León: And, um, I think...

Christian Coachman: Uh, I'm gonna, I'm going to really—and we can continue to just chat here casually as people are joining us live from all over—we're going to go over some very cool topics that we want to discuss in this specific session. But this specific session here is to show the potential of joining us in March in Miami, right?

Marta Revilla-León: Yes.

Christian Coachman: Where, uh, John Koi is bringing his experience but also bringing the best of his team with you, Marta, and Dean. And I'm bringing two of the best experts on digital that I know in the world, for sure. So among Vicente and Venicius and you, Marta, I don't think people can get more digital knowledge in one place, in one shot, as they are going to get in Miami in March in this course.

Marta Revilla-León: And I agree. I think that you explain it very well. Like the representation of what the Koi Center means—it's evidence-based digital dentistry. The concepts don't change; it's just the tool. So I think that we're going to have an honest presentation of what we can do with technology, or in other words, how we successfully implement digital technologies in our practice. Because not everything works.

Christian Coachman: Yeah, yeah, and implementing is key. So there's a couple of words that—the older I get, the more I love—implementation, effectiveness, pragmatism, scientifically but also clinically proven solutions. Meaning, I love to talk to people about a topic. I love to talk to people that are doing a lot of that topic, right?

Marta Revilla-León: Yes.

Christian Coachman: The amount of people lecturing about topics that don't do a lot of that topic is too much, right? You see people teaching things, and when you go see them work, you realize that they're not actually using that much, right? They did a few cases to build a presentation.

Marta Revilla-León: Exactly.

Christian Coachman: And in your articles, you've been really very, very smart and efficient in trying to show people the reality, right? Behind the glamour of digital, right? The reality behind it. That's why I wanted to call the course "Digital Reality." John said, "No, let's go beyond. Let's go 'Clinical Outcomes.'" Because that's the ultimate outcome that you want to achieve with digital—you want to know, how can this new gadget help me with the outcome, right?

Marta Revilla-León: Exactly. I think that technology will only stay in the market if it gives us an advantage, right? If it makes us faster or if we have a better outcome, or at least the same outcome. So I think that’s what we need to understand. We need to understand the concept, and then depending on the system that you have, you will apply it differently. And I think that is one of the keys that we’re going to go through.

Christian Coachman: So it’s basically—we’re going to have—and I’m going to play the moderator to try to take the best out of all of you guys because you have so much know-how and knowledge and experience. What I usually say is that as clinicians, we don’t necessarily need to love technology; we need to leverage technology. We need to take advantage of technology. Technology needs to make our life easier, not more stressful.

Marta Revilla-León: Yes.

Christian Coachman: If technology is complicating things, don’t use technology. Don’t use that specific technology. So the key is to understand everything that is coming to the market. There are so many new solutions. There’s an excess of opportunities and solutions and technologies and gadgets and equipment and things. It’s impossible to know everything. It’s impossible to use everything. It’s impossible to implement everything.

Marta Revilla-León: Absolutely.

Christian Coachman: So you need to first pick your battles, right? Choose which technologies can help you the most with the type of dentistry that you do, right? And then choose the right moment to adopt that technology.

Christian Coachman: Because if you're too early in, you're going to suffer with the early adopters. You're going to suffer with the beta testers. Some people love that. Some people just love being the first and struggling, right? The guys that bought scanners 10 years ago, scanners were not ready. It was a nightmare, and a few people just enjoyed being among the first ones. But I don't think most clinicians are there. Most clinicians are very pragmatic. They want to know, "Is it good enough for me to use today?"

Marta Revilla-León: Right. Plus, let me give you an example. At the center, if we talk about intraoral scanners, that is normally the first technology that we buy as dentists because it’s the first way to capture information from our patients. We did a study in 2021 with the American Dental Association, and we measured the market penetration of intraoral scanners in the U.S. The outcome was 54% in the U.S. But at the center, we did our own study. We have 98% of the dentists that come to the center—they have one scanner.

But we have a new tendency that we are seeing—48% of the dentists that come to the center, they have more than one system. Because we understand that one system could be better for specific applications and another system for another thing. So that's what we are seeing. Depending on what you do in your practice, you may need to have different systems.

Christian Coachman: So, at the end, you know, I love to talk about scanners with the outcome in mind, with your focus in mind, you know? Because it’s not one-size-fits-all. Nowadays, there are so many things that you can do with this technology that the best way to start the discussion is not "What technology should I buy?" but "What area of your treatment do you want to improve?" What area of your treatment do you want to improve? Because the discussion needs to start first—even, "Should I do this little step with or without technology?" And then, if technology is an option, "What are the technologies available? Which one fits my style?"

Christian Coachman: According to your specific pain points. I love talking about technology by starting with the pain points discussion. Where are you struggling? If you're performing something so, so well and so efficiently, why would you even consider buying technology to do that, right? It’s going to add an extra factor there. So, I really want us to bring the discussion about technology and approach it from a different perspective. And I think it’s going to be a lot of fun because you guys have so much experience from the scientific side and the research side. You talk about evidence-based digital dentistry. Give me a definition of what does that mean.

Marta Revilla-León: That means that whatever you’re doing in your practice is going to be predictable, and the outcome is proven. It’s not random. Because that would mean it’s like throwing a coin with our patients, and we cannot afford that in our practice, right? So we want to do any intervention with any technology knowing that it works. It’s going to work all the time with our patients.

Christian Coachman: And you’ve been doing this homework yourself. And what you guys will give in this course is the shortcut, right? Because you can do what you did for, I don’t know, how many years you’ve been publishing about digital technology. Almost 10 years that you’ve been publishing?

Marta Revilla-León: Just six, six or seven years.

Christian Coachman: Six, seven years. You’re going to give people the shortcuts, right? Because people can do this individually. If you buy a system, if you buy a technology, or if you analyze a certain procedure and you say, "There’s a technology here that they say is good for this procedure. Should I invest in this?" You can go by the feeling, like most dentists do. "I have a feeling that this is good. I have a feeling that this may help. I have a friend that said it’s good." Or you can just do all the tests and research and literature review about it and call your mentors and masters. It’s a lot of energy, and you guys already did this job.

Marta Revilla-León: Right.

Christian Coachman: And you’re willing to share that with people.

Marta Revilla-León: Exactly. We did not all the research, but we did a lot of research. We read a lot of papers every month about digital. We have many articles published at every minute, imagine, in digital. So we review them all. We did a summary. But the most important thing is we create evidence-based workflows. The protocols that you need to do. Our research is not because we love to do research. Our research is aimed at answering questions that we have in practice. When we want to use a technology, what do we do? And then, when we start working with it, we have questions, so we do the research to answer those questions.

All our research—one of the requirements for John is that it needs to be applicable to our patients tomorrow. So, when we teach something at the center, it has support and evidence, so we know that it works.

Christian Coachman: So, you connect both roles. You connect the science, the research, and the science behind it. Does this make sense scientifically, first of all? Then, does this make sense clinically? You mentioned something else as well. Most solutions are analyzed in a fragmented way, and you guys are connecting the dots into a workflow.

That's what we do over here at DSD. I tell people, technology means nothing. A technological tool means nothing if it’s not inserted into a proven workflow. Your scanner needs to be part of a workflow. The scanner itself is not the whole workflow. You need to have a workflow that starts before the scanner and continues after the scanner. And you need to imagine this before you invest in a scanner. Otherwise, there’s a big chance you’re going to underutilize that technology, which, by the way, is very common, right? Dentists buying stuff and underutilizing it—that happens a lot.

Marta Revilla-León: Yes, I have this question every day at the center. "Marta, what scanner should I buy?" Every day, hundreds of times. And I always answer with a question: "What—who are you?" Meaning, what kind of dentist are you? Because it’s not the same if you do a lot of Ortho, or a lot of CR, but it’s general, like small cases. Or if you do big cases—how many cases a month? Because you need to make a business case when you invest this amount of money in the technology.

The other thing that I’ve seen in the center is when I start giving a lecture about intraoral scanning. All of us—let’s be honest—anyone can obtain an intraoral scan. It’s not that difficult, right? So, when I start giving the lecture, everybody says, "What is she going to show me? I know how to scan." But after 10, 15 minutes into the lecture, you can see the faces like, "Oh, I didn’t know that. Oh, nobody told me that." And at the end of the class, not all of them, but the majority come and say, "Oh, I didn’t know what I was doing. I had no idea what I was doing."

So, I think that is something we will address in Miami as well. There are a lot of factors that we need to know to maximize the outcomes of our systems.

Christian Coachman: You mentioned we need to become the "User 2.0." What do you mean by that?

Marta Revilla-León: That’s right. The User 1.0 is the one that has low experience, so you believe everything because you are starting with the technology. Super cool. Everything works. "I can do full-arch implant cases, no problem at all." But then, the more experience you have, you see that not everything works and it’s not predictable 100% of the time unless you know what you’re doing, right? So, you need to become the User 2.0. You need to have evidence-based digital dentistry. You need to know what works and what does not, so whatever you do with your patients is predictable.

Christian Coachman: Completely agree. We are not anymore in a phase of convincing people to use digital. That part is gone, right? It’s already assumed.

Marta Revilla-León: Yes, remember that.

Christian Coachman: But now, it’s about how to become a digital expert, right? How to really master this technology, how to leverage this technology completely. As I’ve said many times, technology is underutilized because people are not understanding how to connect the dots and how to create a seamless workflow.

The other problem is that people using technology many times—the technology is not running smoothly, so they don’t use it for every patient. It doesn’t become a routine; it’s an exception, not the routine. Do you see that as well?

Marta Revilla-León: I see that many, many times. It happened to me in the beginning when I was still living in Spain. I worked with scanners, but I didn’t know why it was working with one patient and it was not working with the next one. So, in the end, it was like in a corner, full of dust. I said, "This is a lot of money; it doesn’t make sense."

But that was a long time ago. Now, we are in 2024. We have more evidence; we have more data. So we actually know what is more predictable and what you need to do to have a good outcome.

Christian Coachman: And, and, um, if you were not part of his team, I wouldn't ever imagine that this discussion would be possible, you know. So that's the reason why I say, for sure, for sure, you know, that's the reason why this course exists—because you joined John at the center. And, um, I think...

Marta Revilla-León: I think that's the difference. And I think that's why we are not in the early adopter phase; we are maybe in the laggard phase, like meaning the people adopting the technology even late. Because with intraoral scanners, we know that it works. You know, we have data. We have more big cases that could be a tiny bit more challenging, but you can do a lot of interventions in a predictable way.

Christian Coachman: Yeah, yeah, yeah. And as more people are joining us, I just want to mention I’m here today with this amazing dentist and researcher, Marta Revilla-León, who is maybe, probably, the number one publisher, author, and researcher in digital dentistry. I don’t know another person who has published more in digital dentistry than you. Do you know somebody, Marta, who has published more than you on digital topics?

Marta Revilla-León: Well, I work with a lot of people, you know, so it’s teamwork. It’s a group of people working together. We try to do, as I said, the most that we can. But it’s basically because when we work with patients, we have a lot of questions, so we try to answer those questions by doing research.

Christian Coachman: And how many articles did you publish about this topic, about digital dentistry in general? Do you know the number?

Marta Revilla-León: Two hundred thirty-something.

Christian Coachman: Okay, so just to put some numbers in comparison for everybody—I think I published 40-plus articles in my career, in all topics that I talk about, right? And Marta, more than 200 specifically on digital technology, digital dentistry. That’s the reason why John Coy invited her to join his team, you know.

Marta Revilla-León: Oh, you’re very kind.

Christian Coachman: I can only imagine at one point—you know, you said you joined the team in 2021—I can imagine in 2019 or 2020, John thinking, “I need to make sure I don’t stay behind. Digital is a reality; I need to move into digital. Who is the person I want beside me?” And I can only imagine him thinking about you: “It needs to be this Marta girl. She needs to come and work with me.”

Marta Revilla-León: Oh, you’re very kind. But, you know, the story of how I finished working at the center?

Christian Coachman: Tell me.

Marta Revilla-León: I was, at that time, full-time faculty in Texas. And one day, I got an email from John saying, “Hey, Marta, you have an error in your article. One number doesn’t match in the results paragraph versus the table. Which one is correct?” And I thought, “Wow, if John Kois says it’s an error, it must be an error.” So, I checked the article and emailed him back, saying, “Yeah, I will correct it.” And then we started doing Zooms. Every Sunday morning, I grabbed a coffee—I was in Dallas, he was in Seattle—and we started doing meetings, talking about dentistry and technology.

My husband, one time, said, “Who are you talking with? Who is that dentist? Sunday morning, you’re having a coffee with him?” I said, “No, no, no, he’s a great dentist. Don’t worry, I’m learning a lot.” So, we started doing projects together. And then one day, I got the possibility to start working as the director of a program in one school. So, I called John and said, “John, I have no idea what to do.” I explained my life and told him whatever I was thinking. Then, three days later, I got a text from John saying, “Hey, Marta, I want to talk to you.” I thought, “Another project!” And then he offered me a job.

Christian Coachman: That’s amazing.

Marta Revilla-León: Yeah, it was a very interesting way that we started talking.

Christian Coachman: That was such a smart move. Such a smart move, I can say, from him. And then from you, accepting this opportunity. You know, I usually say John Coy is the most important dentist alive at this moment in time, in my humble opinion. Right?

Marta Revilla-León: He is. He is amazing. I feel very lucky. For me, it’s a great opportunity to learn with him, to work with him. He’s just an amazing person and a dentist, obviously. But he’s always open-minded.

Christian Coachman: Yes, yes. That’s what I noticed. I remember the first time I met him, many, many years ago. He was watching one of my first lectures. He was so kind and supportive when absolutely nobody knew me. Nobody knew me. And he was extremely open and curious. You could see that he was curious, asking questions like, “Why did you say this? Why did you show that?” But not trying to bring you down—trying to learn. He was like, “I want to understand your thinking process here because I think this is interesting.”

Since then, I became a fan. I became a fan. That’s why I was cheering when I heard that you were going to join him and work with him, because I said, “Yes, this is going to be amazing for dentistry. Both of you working together—only great things can come.” And I think that this event in March in Miami will be a big moment to showcase everything that you guys have been doing together.

Marta Revilla-León: You know, um, totally. Yeah, we're going to do a presentation together, John and myself. We're going to go through digital occlusion, which I think is one of the hottest topics today. What do we know about occlusion, even like digital? So imagine, we are going to go through conventional, and then we will go through, and then we will finish it with the latest technologies and what you can do with those technologies. What is worth investing in? What is working?

Christian Coachman: I’m going to be there sitting, learning, and asking questions. That’s—I’m going to play The Devil’s Advocate, you know. I’m going to question.

Marta Revilla-León: I like the plan.

Christian Coachman: Yeah, because I know you guys have answers to all of them. And one thing that I love that John always does, and you guys are doing it together in the digital environment, is basically reading everything that is available and filtering, right? John always did that.

Marta Revilla-León: That’s right.

Christian Coachman: He was always reading so much and gathering all the information, cutting the BS, eliminating the excess, and filtering, distilling what really matters, and then giving the conclusions and the summary to his students. Right? And I remember him doing that in his courses, but doing it in his annual symposium. He had a whole session on that where he would just say, “Okay, let’s see everything that came out, and let’s see what is relevant and what is not.”

Marta Revilla-León: And that’s what we do.

Christian Coachman: Yeah, you guys do that in the digital environment. That is so needed because nowadays, it’s so easy for people just to create something, do a few cases, and publish an article, right? It’s so easy to generate content nowadays.

Marta Revilla-León: People—no, no, please, sorry, sorry.

Christian Coachman: No, go ahead.

Marta Revilla-León: I was trying to say, like, there is a lot of smoke, like people with Instagram and social media and case reports. So, there is like a lot of smoke. You don’t know what works. And, you know, just because you did a case doesn’t mean that it’s predictable all the time. So yes, we read 20 articles every month. We read them all, we select the articles that we believe are very well done, and then we do a summary at the end of the year. And that’s how we keep ourselves updated. And with digital, that’s what we do. And for me, it’s very fun, but there are a lot of articles, a lot of things.

Christian Coachman: Just that is already worth it. Just that is already worth coming to Miami to join us—just because of that, you know, listening to this summary. Because as you said, social media, articles, right? Everybody’s publishing and creating conclusions, saying, “This works, this doesn’t work.” And you have nothing to really help people understand what is behind that conclusion. Right? And the fact that it’s so easy nowadays to generate content and to make some nice pictures and share ideas—what is good, there’s a good side on that, but there’s the downside because everybody’s overwhelmed with information. And the problem is the excess—it’s too much, too much information.

Marta Revilla-León: Yes.

Christian Coachman: So, if you are a restorative dentist, and you want to rehabilitate smiles, and you want to leverage technology, you guys will bring exactly what is needed, what makes sense, and what doesn’t.

Marta Revilla-León: And another important point is that we will show in Miami that we are multibrand. You are not going to go and learn just to use one manufacturer because it doesn’t matter what technology or system or where your manufacturer is. You need to understand the concepts because in Miami, we may have people—you know, different kinds of users. It doesn’t matter. You will learn how to maximize your technology.

Christian Coachman: And you know what? This is something huge about John Kois since ever. He was always commercial-free education.

Christian Coachman: Uh, we know how hard it is because me, as an educator, as a speaker, as a teacher, teaching became my main job, my main thing. I did have deals with companies, you know, at certain moments of my life. John Coy was always completely away from all of this, right?

Dr. Marta Revilla-León: Right.

Christian Coachman: He was able to create a lecturing career and a teaching center that was completely non-commercial, meaning every company could give him equipment, any company could help him test their equipment and materials, but he was always open, and he would show everything.

Coincidentally, I’m now, exactly now, me myself, in a moment in my career where all my exclusive commitments ended simultaneously. And after several years, I’m completely free to talk about anything that I want—anything, absolutely anything. Of course, I was always very honest and fair on stage, to show people my real opinion and which companies were supporting me, but it really gives you a powerful position when you have no strings attached, and you can say whatever you want.

So, as I said, I’m going to play the moderator, I’m going to play The Devil’s Advocate, and I want to make sure that everybody knows that I have absolutely no connections with anybody—and you guys as well. So we’re going to be completely free to mention everything and to give what we really think to people.

Dr. Marta Revilla-León: Exactly, I think that is super important today because we don’t have influence in anything that we say or in our research, in our experience. That is very important. At the center, we try to have as much technology as we can because we have people coming from all over the world, and they are different kinds of users. So, we have 10 intraoral scanners, we have four jaw trackers, we have five facial scanners—we have so much technology. I used to joke that this is like NASA; we have so much technology! But it makes sense because we need to test it. If you come to the course and you’re a specific user, I need to be able to answer. And not all the technology is handled the same way. So, I think that is one of the strengths that people will see in Miami as well.

Christian Coachman: No, and we’re going to combine this experience because here at DSD, we have a similar situation. I believe that nowadays, a company, when they come with a new product and they’re brainstorming about how they go to market, how they promote, how they create awareness—I’m sure that one of the first places they think of is the Koi Center. They say, “We need to get our product at the Kois Center. We need to have Koi and the team evaluate it, tell us the truth, what they think about our technology, our product, and so on.” And it happens the same here at DSD. Probably the second name they come up with is, “We need to convince DSD to use it and test it as well. We need to see if they like that equipment and can talk about it on social media, etc. And we need Marta to create research about it, and hopefully, she can publish an article. And hopefully, she has some good conclusions about our product.”

So, if I were a big technological company owner, I would probably think like that. I’d think, “I need Kois to test it, I need Marta to publish it, and I need Christian to talk about it on social media.” If we can achieve that triangle, if we can combine these three things, we have a good go-to-market strategy, right? So, we’ve been exposed to a lot.

Dr. Marta Revilla-León: Yes, I think it’s super important. And the most important thing is that we have the technology, we have tested it, we use it, and we will show how you can maximize that in your practice. Again, that is one of our goals that we have for Miami.

Christian Coachman: And I’m writing down all my tough questions to ask them, and it’s going to be a lot of fun. Do you know the two dentists that I’m bringing with me? Have you ever heard about them? Do you know them?

Dr. Marta Revilla-León: I don’t know them.

Christian Coachman: Vicente Jimeno is also from Spain, and you’re going to love to meet him because he’s like you, I would say—a digital version of Kois, in terms of an encyclopedia. He reads everything, and he tries everything, basically by himself. I don’t know how he does it. He’s an amazing surgeon, periodontist, and dentist in general. He’s been one of the top clinicians in our DSD clinical courses. Absolutely any question that I have about digital and new products, I call him, and he always has an answer.

It’s going to be fun just to see how hardworking he is. He’s an amazing student, right? He’s always learning. And when I invited him, I said, “Look, John Kois is bringing Marta on his side. I need to have somebody at the same level on my side, and I’m inviting you.” And he was like, “Oh my God, I’m so honored.” No pressure. He knows you very well, and he knows your work. And he is studying all your articles from A to Z.

Christian Coachman: He said, "I’m reading all of them. I’m summarizing all of them. I’m highlighting all the conclusions. I’m writing down all my questions because I want to be ready to meet Marta." So, you’re gonna love to meet Vicente.

Dr. Marta Revilla-León: I’m looking forward to it. I’m sure I will have nice discussions.

Christian Coachman: Yes, and we’re gonna make them live, and we’re gonna make them... Of course, we are doing our homework to prepare the course and prepare the structure of the content. But, as I told John, I said, "John, we’re gonna have room for improvisation, we’re gonna have room for open discussions." And we’re going to have moments in the course where we’ll literally have a conversation—maybe even with a glass of wine.

That is very engaging, and it’s actually very interesting when you have those kinds of conversations outside of the lecture. I think that’s where you can have a nice learning value as well.

Dr. Marta Revilla-León: And John told me that every time you guys get together, you go beyond—you interact very well. You have very deep discussions that weren’t even planned for. So, you know, he talks very highly about you. We are very excited at the center to be part of this event.

Christian Coachman: No, it’s the best compliment for me to have any kind of comment coming from John. Actually, just having him accept the invitation to come and do this event was amazing. As we discussed at the beginning, I believe the dental world shouldn’t miss the opportunity to listen to John. As he is slowing down and lecturing outside his center less and less, maybe this is the last chance outside the Kois Center—one of the last chances for sure. The waiting list at the Kois Center is more than two years. So basically, if you want to listen to the biggest living legend in dentistry in the world today, coming to Miami is your chance.

Christian Coachman: And on top of that, you’re gonna have Marta, you’re gonna have Dean, you’re gonna have Vinicius, you’re gonna have Vicente, and you’re going to have me moderating the whole session. I’m really excited. I’m really smiling to myself when I think about the event. I’m sure everybody’s going to have a lot of fun, and we’re going to have an amazing social event afterward—a beautiful happy hour where people will really connect and network in a social environment. We’re also going to have a beautiful pre-event dinner with some of the participants who register at the VIP ticket level—that’s right, a dinner as well.

But anyway, I just want to thank you, Marta. First of all, thank you for everything you’ve been doing for dentistry and all your work.

Dr. Marta Revilla-León: Thank you! It’s been my pleasure. For me, it’s an opportunity—it’s learning as well. And working with all the people that we work with all over the world to develop all this research has been a pleasure. So hopefully, we keep doing it for a long time.

Christian Coachman: Yes, so you’re going to be on stage. I know, as you are a team player, you’re going to be on stage representing a lot of people who helped you for so many years to create this content. There’s not even one congress in the world today that doesn’t mention your work, that doesn’t mention the work of your team. So, congratulations for everything, and thank you.

Dr. Marta Revilla-León: Thanks for joining us in Miami. It’s my pleasure. I’m really looking forward to meeting you in person—finally.

Christian Coachman: I feel like, finally! I see your picture everywhere, I read so much about you, I read all your articles. It feels like I know you. This is actually the first time that we are connecting virtually in real time, and Miami is going to be the first time that we meet in person. So, an extra reason for us to enjoy that event.

Dr. Marta Revilla-León: Yes, it’s going to be amazing to see you and John working and talking and having those conversations. The content is really great, and we’re going to have an honest view of what we can do with technology today.

Christian Coachman: And if you allow me, it’s not just going to be great—it’s going to be epic.

Dr. Marta Revilla-León: Exactly!

Christian Coachman: Fantastic! Marta, thanks for joining us on this quick webinar. I hope the listeners enjoyed our little teaser here, and I really hope to see some of you with us in Miami. The course is getting full. We have a great group of people coming. Elisa from Form Labs joined us here. Elisa is saying hello, and...

Dr. Marta Revilla-León: Thanks, Elisa. Always super nice. Maybe you can join us in Miami as well.

Christian Coachman: Thank you, Elisa. So, thanks everybody for joining us. We’re going to also post this discussion—this little chat—on our social media as well. And if you’re thinking about coming, spread the word because this is a unique opportunity, as I said, to not only learn everything you need to know about digital to become an advanced digital user, but also to hear all of us interacting with the most important dental professional that I know in dental history, Professor John Kois. See you guys in Miami!

Dr. Marta Revilla-León: That’s right. Thank you.

Christian Coachman: Thank you. Bye-bye!



Follow us on Instagram, Facebook, and LinkedIn to stay updated on our course promotions and flash sales that we run during the year.